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Columns & Editorials

Computing With Bifocals
by Nancy Carroll Gravley

A column for people who remember what
the world was like before there was color.....

Trivial Thoughts From Me -
Worthy Thoughts From Readers
October 14th, 1998

Trivial Thoughts From Me

While working on the column about my favorite reasons for preferring a Mac there was a slogan from back in the ‘50s that kept running through my head because it seemed to epitomize the substance of the Mac. It was for Timex watches and the slogan was “It takes a lickin and keeps on tickin”. In subsequent days I have wondered about other slogans from those long-ago (i.e., pre computer days) that would apply today to the Mac world. I decided to see how many I could find, and thanks to a great site maintaineend of the column to see what the slogans were really for. Hint, one is actually from Apple Computers. If I changed a word in the original I indicated it with Italic.

1) "Plop, plop

2) "You're in good hands with Apple."

3) "The Power to Be Your Best."

4) "Promise her anything, but give her A Mac."

5) "The ultimate driving machine."

6) "The Mac works wonders."

7) "When you've got it, flaunt it."

8) "Today the discriminating family finds it absolutely necessary to own two or more Macintosh Computers."

9) "Wouldn't you really rather have a Mac?"

10) "Have it your way"

11) "The road isn't built that can make it breathe hard!"

12) "The Mac environment is a world where there are no locks on the doors or the mind or the body."

13) "It's the real thing."

14) "Have a Mac and a smile."

15) "Getting there is half the fun."

16) "It keeps going, and going, and going...."

17) "Mac has a better idea.”

18) "Progress is our most important product."

19) "The best a man can get."

20) "The best computers in the world have Macintosh written all over them."

21) "There's a smile in every Mac."

22) "You meet the nicest people using a Macintosh."

23) "You deserve a Mac today."

24) "How do you spell relief? M-A-C-I-N-T-O-S-H."

25) "Macintosh: the instrument of the immortals."

26) "I love what you do for me - Macintosh!"

27) "Small wonder."

Note to Apple: If you need any help with this stuff, I am available for any marketing consulting you may need......

Worthy Thoughts From Readers

Readers of this column have been very kind to write to respond to my ideas, share some of their own, or to just say hi. All are appreciated. Keith wrote in response to my column about searching on the net to point out that there was a better, and more appropriate, address for the search engine Alta Vista. The appropriate address is: Keith also reminded me that internet writing is not the same as hard copy writing and one does not have to wait to make a correction or update information.

The column that has received the most response was the one on the reasons I prefer a Mac. There were many passionate responses to that one. Michael O’Brien summed a lot of it up with his comment that he just likes Mac people. They are a whAmen to that.

Daniel Dreifus discovered things he didn’t know the Mac would do and he was very pleased with the information.

Mike Goehring changed from the “dark side” as several people described the PC world, because of the ease of using the printers. He also stated his hope that Steven Jobs can pull things together.

Greg Meece, who lives right here in Austin, works in the computer field and has 3 Mac’s at home. I can tell he

Denis Wright noted about the Mac that “it just works” when he is trying to complete a project.

More reader comments and suggestions later.

The Original Advertisers

*1Alka Seltzer, 2Allstate Insurance, 3Apple Computer, 4Arpege Perfume, 5BMW Automobiles, 6Bayer Aspirin, 7Braniff Airways, 8Buick, 9Buick, 10Burger King, 11Chevrolet, 12Club Med Resorts, 13Coca-Cola, 14Coca-Cola, 15Cunard Steamship Company, 16Energizer Batteries, 17Ford Motor Company, 18General Electric, 19Gillette, 20Goodyear Tires, 21Hershey’s Chocolate Candy Bars, 22Honda Motorcycles, 23McDonald’s, 24Rolaids Antacid Tablets, 25Steinway Pianos, 26Toyota Cars and Trucks, 27Volkswagon

As always your comments and questions are welcome.

Copies of Nancy's book Tips, Hints, and Solutions for Seasoned Beginners Using Apple Macintosh Computers With OS X are available in PDF download versions  for US$9.57 and in print version for $18.15 plus $4.00 shipping.   To view sample pages and get ordering information visit the September 14, 2004 column.

Post your comments below.
Check out Nancy's complete index of all her columns for the most complete list of tips anywhere. The list is categorized and is a great reference when you are looking for help!

A Capacious Catalog Of Computer Tips

Talking to a generation that remembers what the world was like before there was color, covers issues for people who don't care how their computer works, but rather what their computer and the internet can do for them.

Nancy has a Master's degree in Human Services Administration and prior to her retirement she worked for almost 30 years in field of mental health and mental retardation. She has been a Mac user for 11 years, and has recently developed an avocation of teaching basic computer skills in both group and one-to-one settings.

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