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Current Column
Apple Should Not Change Its Advertising Approach - March 2nd, 2002
Archived Columns
October 2001
Apple, Aqua And Interface Freedom - October 31st, 2001
June 2001
The Future Of Web Advertising & The Mac Web - June 22nd, 2001
May 2001
Mac OS X: Then And Now - May 21st, 2001
Why Is QuickTime Failing To Conquer? - May 15th, 2001
Apple Likes Consumers, But Loves (Big) Organizations - May 7th, 2001
Technological Revolutions Don't Happen Every Day - May 1st, 2001
April 2001
Napster & The Copyright Minefield, Part 2 - April 23rd, 2001
Napster & The Copyright Minefield, Part 1 - April 18th, 2001
"Overtechnologization" Can Be Harmful To Your Health - April 2nd, 2001
March 2001
The New Apple Stores & The Macintosh Experience - March 26th, 2001
Mac OS X On Intel... Let's Give It A Spin - March 19th, 2001
Mac OS X Is REALLY Shipping... - March 13th, 2001
Mac User Illusions Exposed - March 5th, 2001
February 2001
Get Your Spray Paint iMac Analysis Here - February 26th, 2001
You Can Live Without Mac OS X - February 19th, 2001
The Cube Experience, Apple's Hard-Learned Lesson - February 12th, 2001
Will Apple Launch An Entirely New Product Line? - February 5th, 2001
January 2001
Apple's Internet Strategy Questioned - January 29th, 2001
Content, The Challenge Of The 21st Century - January 22nd, 2001
I Am Half-Impressed By Apple's SF Announcements - January 18th, 2001
Mac vs. PC: What War? - January 10th, 2001
Your Computer Freedom Threatened by CPRM? - January 5th, 2001
December 2000
Apple Is Beleaguered! Everybody Off The Bandwagon! - December 27th, 2000
Microsoft & Bloatware Revisited - December 12th, 2000
Does Adobe Have Too Much Power? - December 5th, 2000
November 2000
The Computer, Perfect Hiding Place? - November 28th, 2000
Choices VS. Standards: What Do We Want? - November 14th, 2000
The Big Problem With Mac OS X - November 7th, 2000
October 2000
Group Thinking & The Macintosh Explained - October 31st, 2000
Will Apple Bounce Back? - October 24th, 2000
Microsoft, A People's Company? - October 17th, 2000
Why The Heck Do We Use Macs Anyway? - October 10th, 2000
The Sad Joke Of Public Betas - October 4th, 2000
September 2000
Discussing Advertising And Censorship Issues - September 26th, 2000
Apple And Chiat/Day's Intolerable Media Relations - September 20th, 2000
The Megahertz Can Of Worms - September 12th, 2000
The Perfect Dual Platform Computer, A Possibility Or A Pipe Dream? - September 5th, 2000
August 2000
Computers? Who Cares About Computers? - August 29th, 2000
G4 Multiprocessing Lesson For The Masses - August 22nd, 2000
The iMac's Evolution, A Plastic Hell! - August 15th, 2000
The Macintosh Platform, It's So Irrational! - August 8th, 2000
Is This Apple Or... NeXT?- August 1st, 2000
July 2000
Music & Piracy, Who's Right, Who Should Win - July 25th, 2000
A Retrospective Look At The iMac's Introduction - July 11th, 2000
Serious Lessons To Learn From The New Economy - July 5th, 2000
June 2000
iAm Tired Of The iStuff - June 20th, 2000
The Deplorable State Of Mac Software - June 13th, 2000
The Mac Walks On Such A Tight Rope To Prosper! - June 6th, 2000
May 2000
Will Apple Survive The Test Of Adversity? - May 31st, 2000
Mac OS X Delayed, That Sounds GREAT To Me! - May 23rd, 2000
Mac Advocates Are A Bunch Of Bigots - May 16th, 2000
Macintosh: The BMW Of Computers? No, It's A VolksWagen! - May 9th, 2000
Just How Important Is The Internet? - May 2nd, 2000
April 2000
What A Turn Of Events For Apple! - April 25th, 2000
Yes, We Do And Should Criticize Apple - April 18th, 2000
The Computer Industry Is So Predictable - April 11th, 2000
Something Big Is Brewing For WWDC - April 5th, 2000
March 2000
Why Rumor Sites Hurt You And Apple - March 28th, 2000
Are Computers Bound To Disappear? - March 22nd, 2000
Does Apple Offer Too Many Different Products? - March 14th, 2000
Is The Mac Spirit Dead? - March 7th, 2000
February 2000
A Tribute To Don Crabb - February 29th, 2000
Mac OS X Performance On A G3, Here Are The Answers! - February 22nd, 2000
So What's Wrong With Mac OS X And Aqua? - February 15th, 2000
Where The Heck Is Netscape? - February 8th, 2000
Will Mac OS X Run Well On A G3? - February 1st, 2000
January 2000
Software Developers Are Back, SO WHAT? - January 24th, 20
Bill Gates Will Improve Software From Now On - January 18th, 2000
Why Apple Didn't Exploit The Y2K Bug - January 11th, 2000
So, Did The Year 2000 Rollover Fry Your Brain? - January 4th, 2000
December 1999
You're Using A Mac? You Don't Know What You're Missing! - December 28th, 1999
Welcome To The New Wave Of Mac Naysayers! - December 21st, 1999
Apple's Top Five Achievements In 1999 - December 14th, 1999
Don't Kill Microsoft, Watch It Crumble By Itself - December 7th, 1999
November 1999
What The Heck Is Wrong With The Web? - November 30th, 1999
The Mac Web's Credibility, Oh Dear - November 23rd, 1999
Your Mac Looks Terrible, Admit It - November 16th, 1999
Do We Really Hate Microsoft? - November 9th, 1999
Response To Someone Predicting Apple's Death - November 2nd, 1999
Ocotber 1999
Wireless Internet... Don't Freak Out Yet - October 26th, 1999
Steve Jobs Is A Big Bad Meanie, So What? - October 19th, 1999
Are We Geeks And Nerds? Hell No! - October 12th, 1999
Apple's Weird Relations With Media And Customers - October 5th, 1999
September 1999
Counter The G4 Trouble, Slash iMac Prices! - September 28th, 1999
The Ultimate Solution To Get Rid Of Windows - September 21st, 1999
Apple's Comeback - Where Are The Games? - September 14th, 1999
Why Apple Is Such A Winner - September 7th, 1999
August 1999
Mac vs. PC, YOUR Mistakes Serve The Dark Side - August 31st, 1999
Flavor Packs: What The Next iMac Should Have - August 24th, 1999
Debunking The Myth Of "Dead" Software - August 17th, 1999
Looks Count, Dufus! - August 10th, 1999
The Danger Behind The Apple Store - August 3rd, 1999
July 1999
A free Mac and an ISP contract? - July 27th, 1999
Brand Loyalty And How It Affects Your Internet Life - July 20th, 1999
Future Power's iMac Rip-off Analyzed By Michael Munger - July 12th, 1999
Why Advertising On The Internet Sucks - July 6th, 1999
June 1999
We Need Macs In School For Discovery Sake! - June 29th, 1999
The Reasons Why You Should Not Use Virtual Memory - June 22nd, 1999
Apple And Her Retailers, The Saga Continues - June 15th, 1999
Apple's Problems Are Not Over - June 8th, 1999
QuickTime 4's Woes - June 1st, 1999
May 1999
Censorship: Canada Sets The Example For The World! - May 25th, 1999
Macs And The Retail Problem, Who Is Guilty - May 18th, 1999
My Impressions On Mac OS 8.6, New PowerBooks, And The WWDC! - May 11th, 1999
A New Observer In The House! - May 4th, 1999
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