Apple Wants to Responsibly Manage 1 Million Acres of Forest (Video)

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Apple has a new video in its series of Earth Day cartoons explaining the company’s environmentally-oriented accomplishments. The new one—Can an apple grow a forest?—talks about how a dinner meeting with Senior VP Lisa Jackson led to the decision to buy or grow a forest. The result, according to the video, was an effort to put 1 million acres of forest under responsible management by 2020. “At this point, more than  99% of the papers and fibers we use are responsibly sourced or recycled,” Connie Yang, product and packing design, said. Which is remarkable—all the more so when you’re talking about the world’s most profitable company.

Check It Out: Apple Wants to Responsibly Manage 1 Million Acres of Forest (Video)

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  1. “At this point, more than 99% of the papers and fibers we use are responsibly sourced or recycled,” Connie Yang, product and packing design, said.

    I recently bought an iPad Pro with a Smart Cover. The box for the cover had clear plastic glued to the cardboard, that could probably be a greener design. Yes, both materiels are recycable, but perhaps they shouldn’t be glued together at a hinge point. It was easy enough to separate them, but it shouldn’t have been necessary. Now excuse me, there are kids on the lawn that I need to yell at.

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