Apple has new spots out with the tagline “practically magic.” The spots focus on a young dancer taking a Stroll through a city scape using AirPods to enjoy “Down” by Marian Hill. There are four spots in the series, the longer one below and three short ones. Two of the short ones focus on Siri and Pairing, while the third one is called Notes, and uses AirPods to represent notes on a staff. Stroll takes a whimsical look at the power of music by showing the dancer defy gravity. I think the imagery is compelling and the message simple and straightforward. Check it out.