Apple launched a new commercial Monday called Say It with Stickers, a spot that imagines iMessage Stickers in the real world. The piece shows a variety of (mostly young) people running around slapping stickers on their friends, as well as the people and places they see. It’s designed to promote Stickers in iMessage, a feature Apple added to iMessage in IOS 10. It allows users to send Stickers to one another, a feature first made popular in social networking apps like WhatsApp, Line, SnapChat, and others. To go with the commercial, Apple has a collection of Stickers on the App Store also titled “Say It with Stickers.” That collection features more than 40 Sticker apps, some free, but most for a buck or two. It’s a fun commercial, and I heartily applaud Apple promoting Stickers. They’re a great way to express yourself and add an additional layer to simple text chats.

Check It Out: Apple Says It with Stickers in Real World with App Store Collection and Commercial

2 Comments Add a comment

  1. Marko Hansen

    I have always given Apple credit for not succumbing to what other corporations do which is to create idiotic commercials that contribute to the dumbing down of America.

    Needless to say, my boycott list is extensive and includes nefarious corporate behemoths (that think nothing of airing ads that dumb down the masses) like Kraft, Pepsi, Monsanto, Geico, Walmart, McDonalds, KFC, Taco Bell, Carl’s Jr., and Bud Light.

    Being an NCAA March Madness basketball fan, I have been exposed to more brainless corporate commercials this past week than I have all year.

    In the past, I never associated Apple with such over-the-top, sophomoric stupidity. Why now? The “say it with stickers” ad campaign easily ranks as the most all-time stupid, trite and trendy crap I have ever seen Apple air. I have to keep my remote handy to change channels.

    Apple ads used to be creative, entertaining (i.e., Miss Li – Bourgeois Shangri-La for Nano) and sometimes even high-brow. Now, they are simply stooping to the nadir of intellect a la Carls Jr., and Geico.

    My wife and I were going to buy a new iPhone and iMac later this year. But when I see that Apple’s target market has changed to cater to the shallow and unoriginal Bud Light ilk (devoid of intellect and critical thinking) I am hesitant to buy, knowing there is a chance the money spent on Apple products will simply be used to dumb down the masses and insult folks with some degree of intelligence. “Say it with stickers?!” Really? Are third grader your new target market?

    Steve Jobs spent many years branding Apple products on people who think. Yet, in one ad campaign, you guys have sold your soul and succumbed to the corporate status quo which includes insulting whatever intellect is left in America and dumbing down the masses to new lows. BIG MISTAKE!

    You all at Apple really need to cut ties with your Ad Agency. Inside of two weeks, they have destroyed your once respectable brand; Steve Jobs must be rolling in his grave.

  2. Jamie

    Again I say, only millennials seem to count anymore, Apple is creating for them, as are most companies. No, thanks, I’m an adult and proud to be. nothing coming out of Cupertino even makes me bat an eyelash anymore. Hint to corporations: millenials may be the largest individual group, but the rest of us combined still outnumber them. Maybe you are throwing the baby out with the bath water just a tad. Hint number two: we, not they, are the ones with money to spend rather than credit we will likely default on later. Many of us do not have millennials of our own we are supporting – the banks are paying you, not them or us. Every action is induced by hype in this decade, I think it’s official, and chasing fads or ephemeral moods brought about by life changes is not the way longevity lies.

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