Fast Company’s Interview with Eddy Cue and Craig Federighi a Must-Read

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I’ve been thinking about Rick Tetzeli’s interview transcript with Eddy Cue and Craig Federighi for two days, and I just can’t decide what exactly to write about it. There’s a detailed explanation on Maps, its development, its import. There’s stuff about the differences between Steve Jobs and Tim Cook (Steve yelled, Tim is cerebral). There’s comments on Apple and innovation, and another section on customers holding Apple to a higher bar. And a lot more. It’s all good, and I think it’s a must-read for anyone interested in Apple.

Check It Out: Fast Company’s Interview with Eddy Cue and Craig Federighi a Must-Read

Fast Company’s Interview with Eddy Cue and Craig Federighi a Must-Read

2 Comments Add a comment

  1. Sometimes I think Tim should yell more. He is a tad bit TOO cerebral, as a CEO at any rate, for my tastes. I’m sure he’s a wonderful human being, but the company . . . profits/popularity be damned, they are a shadow of what they once were, in my opinion (and I’ve been with them for several decades at this point).

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