There’s been discussion for a while now that Jony Ive was on his way out at Apple, or that he was trying to leave. My favorite was when being promoted to the C-Suite in Cupertino was somehow proof that he was leaving. That doesn’t make sense. Seems Apple’s new coffee table book, Designed by Apple in California, is also being seen as some kind of swan song for Sir Jony. John Gruber’s The Talk Show podcast added fuel to such speculation, but Mr. Gruber posted a written piece arguing the opposite was his intent, saying: “Fundamentally I think Jony Ive loves Apple, feels a responsibility to the legacy of his collaboration with Steve Jobs, and that whatever aspirations he has for the remainder of his career, personally, they’re only possible at Apple.” I agree with that. Sir Jony has a bit more freedom these days to do side projects like Claridge’s Christmas Tree, but he’s not leaving Apple for a long while to come. Mr. Gruber’s piece is solid analysis, and I recommend it.
Check It Out: John Gruber on Jony Ive’s Role at Apple