{"id":11630,"date":"2017-02-18T03:47:06","date_gmt":"2017-02-18T08:47:06","guid":{"rendered":"https:\/\/www.macobserver.com\/?post_type=cool-stuff-found&#038;p=11630"},"modified":"2017-02-18T03:47:06","modified_gmt":"2017-02-18T08:47:06","slug":"apple-answers-tweets-4-new-ipad-pro-ads","status":"publish","type":"cool-stuff-found","link":"https:\/\/www.macobserver.com\/es\/cool-stuff-found\/apple-answers-tweets-4-new-ipad-pro-ads\/","title":{"rendered":"Apple Answers Tweets in 4 New iPad Pro Ads"},"content":{"rendered":"<p>Apple launched four new iPad commercials that respond to\u00a0real tweets from real folks. The first (included below) is in response to a tweet about iPad not being a real computer. The <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=2-5RP-okG8w\">second spot<\/a> addresses a tweet about poor Wi-Fi. The <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=K--NM_LjQ2E\">third<\/a> answers whether Microsoft Word is on the iPad (it is), and the fourth notes that iPads aren&#8217;t subject to PC viruses. The Twitter accounts are real\u00a0(<a target=\"_blank\" href=\"https:\/\/twitter.com\/NaskarrKid\">Tweet 1 account<\/a>, <a target=\"_blank\" href=\"https:\/\/twitter.com\/kschwizz\/status\/816870274050068480\">Tweet 2<\/a>, <a target=\"_blank\" href=\"https:\/\/twitter.com\/CapitanLawl\">Tweet 3 account<\/a>, <a target=\"_blank\" href=\"https:\/\/twitter.com\/Shanafigueroa\/status\/794725270506864640\">Tweet 4<\/a>), and <em>The Verge<\/em> <a target=\"_blank\" href=\"https:\/\/www.theverge.com\/2017\/2\/17\/14650498\/apple-ipad-pro-pc-ads-commercial-twitter\">reported<\/a> that Apple contacted at least one of the\u00a0tweeters before using their tweets. There&#8217;s almost zero chance Apple didn&#8217;t do so with all of them. But, Apple used actors to represent the Twitter account owners. It&#8217;s an interesting campaign. Some have already noted it&#8217;s reminiscent of Apple&#8217;s \u00abGet a Mac\u00bb campaign. More interesting, though, is that\u00a0this is the first time I can remember Apple addressing questions like these, especially in an ad. The company is also leveraging social media,\u00a0an area that hasn&#8217;t typically been a strong suit for Apple.\u00a0They&#8217;re not my favorite spots from Apple, but they&#8217;re solid. It will be interesting to see if this becomes a major campaign.<\/p>\n","protected":false},"author":21,"featured_media":11631,"comment_status":"open","ping_status":"closed","template":"","format":"standard","tags":[38,575,53,184],"class_list":["post-11630","cool-stuff-found","type-cool-stuff-found","status-publish","format-standard","has-post-thumbnail","hentry","tag-apple","tag-commercials","tag-ipad","tag-twitter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Apple Answers Tweets in 4 New iPad Pro Ads - The Mac Observer<\/title>\n<meta name=\"description\" content=\"Apple launched 4 new iPad commercials that respond to real tweets, marking the first time an Apple ad has answered social media comments.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.macobserver.com\/es\/cool-stuff-found\/apple-answers-tweets-4-new-ipad-pro-ads\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple Answers Tweets in 4 New iPad Pro Ads\" \/>\n<meta property=\"og:description\" content=\"Apple launched 4 new iPad commercials that respond to real tweets, marking the first time an Apple ad has answered social media comments.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.macobserver.com\/es\/cool-stuff-found\/apple-answers-tweets-4-new-ipad-pro-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"The Mac Observer\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MacObserver\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.macobserver.com\/wp-content\/uploads\/2017\/02\/apple-ipad-twitter-commercial-screenshot.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MacObserver\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.macobserver.com\\\/es\\\/cool-stuff-found\\\/apple-answers-tweets-4-new-ipad-pro-ads\\\/\",\"url\":\"https:\\\/\\\/www.macobserver.com\\\/es\\\/cool-stuff-found\\\/apple-answers-tweets-4-new-ipad-pro-ads\\\/\",\"name\":\"Apple Answers Tweets in 4 New iPad Pro Ads - 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