{"id":9194,"date":"2017-01-09T20:58:41","date_gmt":"2017-01-10T01:58:41","guid":{"rendered":"https:\/\/www.macobserver.com\/?post_type=cool-stuff-found&#038;p=9194"},"modified":"2017-01-09T20:59:15","modified_gmt":"2017-01-10T01:59:15","slug":"robert-scoble-apple-zeiss-mixed-reality-optics","status":"publish","type":"cool-stuff-found","link":"https:\/\/www.macobserver.com\/es\/cool-stuff-found\/robert-scoble-apple-zeiss-mixed-reality-optics\/","title":{"rendered":"Robert Scoble Says Apple is Working with Zeiss on &#8216;Mixed Reality Optics&#8217;"},"content":{"rendered":"<p>Robert Scoble <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/RobertScoble\/posts\/10154881786139655\">said<\/a> Monday that Apple is working with lens powerhouse\u00a0Carl Zeiss AG on \u00abmixed reality optics.\u00bb That&#8217;s\u00a0one of the many terms used for augmented reality, for those keeping score at home. His evidence is circumstantial, at best, but I approve of his reasoning. While at the the Zeiss booth at CES, he learned the company was, \u00abNOT showing off its mixed reality optics.\u00bb He then added, \u00abI said &#8216;Tim Cook didn&#8217;t let you,&#8217; and the employees around me smiled nervously.\u00bb Again, that&#8217;s circumstantial, but Mr. Scoble&#8217;s instincts have a good track record. To add further circumstantial speculation, Zeiss is the sort of company Apple might work with on any kind of lens-related product or technology. And we already knew that Apple has at least a thousand people working on augmented reality. So&#8230;I buy it.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-tmo-article-image wp-image-2354\" src=\"https:\/\/www.macobserver.com\/wp-content\/uploads\/2016\/08\/apple-augmented-reality-1200x628.jpg\" alt=\"Apple augmented reality\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.macobserver.com\/wp-content\/uploads\/2016\/08\/apple-augmented-reality.jpg 1200w, https:\/\/www.macobserver.com\/wp-content\/uploads\/2016\/08\/apple-augmented-reality-600x314.jpg 600w, https:\/\/www.macobserver.com\/wp-content\/uploads\/2016\/08\/apple-augmented-reality-300x157.jpg 300w, https:\/\/www.macobserver.com\/wp-content\/uploads\/2016\/08\/apple-augmented-reality-768x402.jpg 768w, https:\/\/www.macobserver.com\/wp-content\/uploads\/2016\/08\/apple-augmented-reality-1024x536.jpg 1024w, https:\/\/www.macobserver.com\/wp-content\/uploads\/2016\/08\/apple-augmented-reality-400x209.jpg 400w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n","protected":false},"author":21,"featured_media":2354,"comment_status":"open","ping_status":"closed","template":"","format":"standard","tags":[330],"class_list":["post-9194","cool-stuff-found","type-cool-stuff-found","status-publish","format-standard","has-post-thumbnail","hentry","tag-augmented-reality"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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