The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Macworld Show Floor Packed

Macworld Boston - Macworld Show Floor Packed

by , 2:30 PM EDT, July 13th, 2004

OPINION -- Although this year's Macworld Boston is a bit smaller than even last summer's Macworld New York, the show floor is packed with Mac users (see our images from Day 1). IDG's official estimate remains at an expected turnout of 10,000 people, and actual numbers will not be released until IDG's attendance figures are fully audited, but the 79 vendors in attendance seem to have all the foot traffic they can handle.

The East Coast Macworld had been the biggest technology show on the East Coast until last year's show was renamed Macworld CreativePro and downsized. That show saw approximately 14,000 attendees and 130 exhibitors and, as we reported last year, was also a hit with those who actually came.

The difference between that show and this one, however, is the fact that Apple isn't at the Boston show. When IDG announced last year that it was moving the show back to Boston, Apple pulled out of the Boston show, leaving its future in doubt. With the company pulling 10,000 to the Boston show without Apple, by most measures it is a success.

Of course, the broader question is whether or not the show is a success for the platform as a whole. In my opinion, the platform benefits greatly from the PR that Macworld typically generates. Judging by the empty press room, there will be no such publicity this time; but, again, Apple isn't here, and that has as much to do with that as anything else.

That means the platform is the biggest loser from this nonsense between IDG and Apple, but the reality is that there is a very positive vibe on the show floor from both the exhibitors and the attendees. With IDG already plugging next year's show, it will be interesting to see how the focus of the Boston Expo develops over time. It will be even more interesting if Apple were to come back to the show in some future year. I shan't hold our breath waiting for that to happen, however.

Recent TMO Headlines - Updated July 22nd

Fri, 10:00 PM
Get Free Bitcoins from 54 Faucets That Pay
Fri, 8:49 PM
Laurene Powell Jobs's 'The Atlantic' Magazine Goes on Hiring Spree
Fri, 7:45 PM
IK Multimedia Ships UNO Synth: Analog Synth with Triggers, Pads, Presets
Fri, 5:25 PM
The True Scale of the Sun and Earth Distance is Amazing
Fri, 4:37 PM
MacBook Pro, FreezerGate and a Tempest in a Teapot
Fri, 3:27 PM
Star Wars: The Clone Wars Coming Back for a Final Season
Fri, 3:00 PM
Data Transfer Project Will Make it Easier to Switch Platforms
Fri, 2:50 PM
Want to Name the European Rover That Will Go to Mars in 2020?
Fri, 2:42 PM
New Kids Chair Looks Like a Torture Device
Fri, 2:32 PM
It's Time to Let us Set Default Apps on iOS
Fri, 2:12 PM
USB Wall Charger with Hidden Camera: $49.99
Fri, 2:06 PM
Two Researchers Examined Phone Spying. What They Found Won't Shock You
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!