With Amazon Alexa being joined in our living rooms by Google Assistant and now Microsoft Cortana, it’s clear that Apple needs to step up to the plate and take back the home. Jeff Butts makes the case for why Cupertino needs to develop an Echo-like device for Siri.
The FCC under Chairman Ajit Pai did its best to bury the mechanism for publicly commenting on the U.S. Federal Communications Commission’s efforts to gut net neutrality. Fortunately, comedian and Last Week Tonight host John Oliver made it easy.
Apple has watched the iPad sales numbers drift downward since 2013. Apple has smart executives. The only conclusion John can draw is that in 2013 and again 2015 Apple embarked on an aggressive, multi-phase program to breathe new life into the iPad. It’s just taking some engineering time, and so during each quarterly Earnings Report, CEO Tim Cook just has to roll with the punches until it’s done. John makes his case for a big surprise in store.
With so many Star Wars apps, how do you pick which ones to use on Star Wars Day? Jeff Butts has spent hours scouring the App Store for Star Wars games, and then playing around with them to. see how good they are. Don’t let his sacrifice go in vain. Let him help you find some of the best apps to keep you one with the Force.
During Apple’s Q2 2017 Earnings Report, Apple CEO Tim Cook noted that demand for the newest MacBook Pro remains strong and that Mac revenue grew by 14 percent year-over-year. On the surface, this seems like something to crow about, but it may be simply all that glitters.
When it comes to reporting on iPhone news and rumors, it’s important to keep your rumors and facts straight. Not everyone does that, though, and it has Jeff Butts a bit concerned about the state of Apple news and rumor reporting. Let’s pick apart one recent article and make some sense of it.
In 2008, the venerable cheese grater Mac Pro was designed for Apple customers who needed high end performance and expandability. In 2013, Apple shifted gears and saw the Mac Pro as an iconic desktop system with great performance if one shared the company’s vision for both industrial design and OpenCL. Now, it appears that Apple sees the Mac Pro as a platform that will support its future initiatives. Can Apple hold to that pattern? That abiding faith in high end computation and visualization? A new trademark filing suggests Apple now sees the light.
I have a message for Facebook: snuff films aren’t “content.” Videos and streams of humans murdering other humans aren’t “content.” Any outlook that considers such videos “content” is morally bankrupt, and Bryan Chaffin believes it is rooted in a business mind-set that sees all of our lives as product to plunder.
The iPad was developed, in the Macintosh era of maturity, as a simpler alternaive for content consumption. It nicely eliminated the headaches of PC complexity and security concerns. Today, things are radically different, and the need to be able to create content and generate personal revenue is much more pressing than when the iPad was first conceived nearly a decade ago.
You ever hear the one about Tim Cook bending Uber CEO Travis Kalanick over his knee and spanking him? It happened in 2015, but went unreported until Monday. The New York Times offered an account of Tim Cook threatening to pull Uber’s app from the App Store if it didn’t stop behaving like a spoiled bully on at least one front. And, according to the story, Mr. Kalanick cried uncle.
Apple has put out four videos that take an animated look at yaks, zero-waste initiatives, a breathing building, and making artificial sweat. Each focuses on a different aspect of Apple’s global environmental efforts for Earth Day, which takes place on April 22nd, 2017.
There they are. The five tech giants: Facebook, Google, Apple, Microsoft, Amazon. FGAMA. They’re all doing well. But if one had to predict which one won’t be around in 50 years, which one would it be?
John humbly predicts.
Several things have become clear regarding AIs in our lives. There is little regulation. AIs can be manipulated in clever ways. Small devices like Google Home and Amazon Echo have very indirect business models so that they can be priced for the middle class, but have hidden drawbacks. John wonders where all this will lead with family service robots if Apple doesn’t step in and do it right.
Apple is heading to court again, this time to battle watchmaker rival Swatch over its use of the “Tick Different” slogan. Jeff Butts thinks there’s a definite similarity between Swatch’s catch phrase and Cupertino’s “Think Different,” but that the fight is best left alone.
Apple and Verizon have struck separate deals with Saturday Night Live for that show’s creative team to create commercials for the companies. The spots will run during SNL itself later in April, with Apple having committed to buying at least one spot.
Apple CEO Tim Cook spoke to the students of Auburn University—his alma mater—on Thursday on the value and importance of diversity. According to university newspaper The Plainsman, Mr. Cook’s speech was titled, “A Personal View of Inclusion and Diversity.”
From time to time, we hear about an organization, enterprise or government, that makes a seemingly bizarre decision. There are many reasons for that, but a notable one in the technology world relates to how humans make decisions. And the classic OODA loop. John explains with examples from Apple.
By now, you’ve read the news. Apple’s Phil Schiller, Craig Federighi, and John Ternus briefed five technical journalists on plans to develop a new Mac Pro, likely to be delivered in 2018. John Martellaro noted that Apple’s Phil Schiller used a very important word, twice, vital to this new Mac Pro. John’s analysis follows.
President Donald J. Trump signed a bill into law that makes it expressly legal for your ISP to collect and sell anything about you it can. Your geolocation data, your browser history, information about your children…whatever they can. Bryan Chaffin explains.
Apple published two new commercials in its iPad Pro series addressing laptop complaints. In case that reads too smoothly and it didn’t smack you upside the head, as we said when I was a wee lad, Apple is answering complaints about laptops with the iPad Pro. Not with MacBook Pro. Or MacBook. Or the legacy MacBooK Air that is still being sold. No, Apple is answering laptop complaints with an iPad Pro promotion.