Apple Should Think Differently about Social Media Tipping

· Bryan Chaffin · Editorial

WeChat App on iPhone

Apple has reportedly taken a stance on social media tipping in China that says the company should get 30% of those tips. Bryan Chaffin argues that this is a huge mistake, and that Apple should think differently.

Apple's Latest Videos Prove Its Technology Is Designed for Everyone

· Jeff Butts · Editorial

Apple tech is designed for everyone

Apple recently pulled the wraps on a new series of advertorial YouTube videos, surrounding the theme of “Designed for.” Jeff Butts explores these videos and how they prove that Apple’s technology truly is designed for everyone.

Here’s How Siri Could Become Your AI Cyber Nanny

· John Martellaro · Editorial

Apple buys dark data company Lattice Data

The internet has turned into the Wild, Wild West. People are exposed to threats daily, but help is often far away in time and space. But, like the old American Wild, Wild West times and technology change. It’s high time our leading tech companies like Apple and Microsoft put artificial intelligence to work truly protecting us. That’s the noblest cause for advanced technology right now.

Alexa, Siri, You're Not a Trusted Family Member

· John Martellaro · Editorial

Amazon Echo

The conceit of AI agents like Alexa, Cortana, Google Home and Siri is that they are to be always listening, invited to be treated as trusted family members. Or the loyal computer of our family’s starship. John Martellaro doesn’t like these analogies at all.

With Mac and PC Designs Mature, Computational Power is Sexier

· John Martellaro · Editorial

Modernistic speedometer. The need for Mac speed.

The designs of desktop and laptop PCs and Macs have reached a plateau.  There’s not much more to be done. But user hunger for computational power never ceases. While Apple has traditionally focused on design, it may be time for Apple to, instead, dwell on sheer computational power, an enduring addiction for everyone.

Siri's No Amazon Alexa yet, but Give Her Time

· Jeff Butts · Editorial

Siri, an evolving service

With Amazon Alexa being joined in our living rooms by Google Assistant and now Microsoft Cortana, it’s clear that Apple needs to step up to the plate and take back the home. Jeff Butts makes the case for why Cupertino needs to develop an Echo-like device for Siri.

John Oliver Makes It Easier to Comment on FCC Effort to Gut Net Neutrality

· Bryan Chaffin · Editorial

Net Neutrality graffiti on a brick wall

The FCC under Chairman Ajit Pai did its best to bury the mechanism for publicly commenting on the U.S. Federal Communications Commission’s efforts to gut net neutrality. Fortunately, comedian and Last Week Tonight host John Oliver made it easy.

Why Apple is Letting iPad Sales Drift Downward

· John Martellaro · Editorial

iPad Pro & pencil

Apple has watched the iPad sales numbers drift downward since 2013. Apple has smart executives. The only conclusion John can draw is that in 2013 and again 2015 Apple embarked on an aggressive, multi-phase program to breathe new life into the iPad. It’s just taking some engineering time, and so during each quarterly Earnings Report, CEO Tim Cook just has to roll with the punches until it’s done. John makes his case for a big surprise in store.

May the Force Be With You, Always, with These Apps for Star Wars Day

· Jeff Butts · Editorial

Star Wars Day - May the Force be With You

With so many Star Wars apps, how do you pick which ones to use on Star Wars Day? Jeff Butts has spent hours scouring the App Store for Star Wars games, and then playing around with them to. see how good they are. Don’t let his sacrifice go in vain. Let him help you find some of the best apps to keep you one with the Force.

Apple's Mac Revenue is Up Year-Over-Year, But it's Self-Deception

· John Martellaro · Editorial

A woman using Touch Bar on MacBook Pro

During Apple’s Q2 2017 Earnings Report, Apple CEO Tim Cook noted that demand for the newest MacBook Pro remains strong and that Mac revenue grew by 14 percent year-over-year.  On the surface, this seems like something to crow about, but it may be simply all that glitters.

Certain iPhone News Contributors Need to get Their Rumors and Facts Straight

· Jeff Butts · Editorial

iPhone news and rumors abound

When it comes to reporting on iPhone news and rumors, it’s important to keep your rumors and facts straight. Not everyone does that, though, and it has Jeff Butts a bit concerned about the state of Apple news and rumor reporting. Let’s pick apart one recent article and make some sense of it.

Apple is Converting Mac Pro From a Fad to a Monster Graphics Platform

· John Martellaro · Editorial

Capt. Picard and Lt. Cmdr Data.

In 2008, the venerable cheese grater Mac Pro was designed for Apple customers who needed high end performance and expandability. In 2013, Apple shifted gears and saw the Mac Pro as an iconic desktop system with great performance if one shared the company’s vision for both industrial design and OpenCL. Now, it appears that Apple sees the Mac Pro as a platform that will support its future initiatives. Can Apple hold to that pattern? That abiding faith in high end computation and visualization? A new trademark filing suggests Apple now sees the light.

Dear Facebook, Snuff Films Aren't 'Content'

· Bryan Chaffin · Editorial

Facebook Angry Emoji

I have a message for Facebook: snuff films aren’t “content.” Videos and streams of humans murdering other humans aren’t “content.” Any outlook that considers such videos “content” is morally bankrupt, and Bryan Chaffin believes it is rooted in a business mind-set that sees all of our lives as product to plunder.

Emergence of Robots Will, Remarkably, Force a Change in iPad Design

· John Martellaro · Editorial

Apple using internal magnets to attach Apple Pencil 2 to iPad Pro

The iPad was developed, in the Macintosh era of maturity, as a simpler alternaive for content consumption. It nicely eliminated the headaches of PC complexity and security concerns. Today, things are radically different, and the need to be able to create content and generate personal revenue is much more pressing than when the iPad was first conceived nearly a decade ago.

That Time Tim Cook Spanked Uber CEO Kalanick for Breaking the Rules

· Bryan Chaffin · Editorial

The Uber App on an iPhone

You ever hear the one about Tim Cook bending Uber CEO Travis Kalanick over his knee and spanking him? It happened in 2015, but went unreported until Monday. The New York Times offered an account of Tim Cook threatening to pull Uber’s app from the App Store if it didn’t stop behaving like a spoiled bully on at least one front. And, according to the story, Mr. Kalanick cried uncle.

Why Apple Should Eventually Build Family Service Robots

· John Martellaro · Editorial

Bluefrogrobotics Buddy

Several things have become clear regarding AIs in our lives. There is little regulation. AIs can be manipulated in clever ways. Small devices like Google Home and Amazon Echo have very indirect business models so that they can be priced for the middle class, but have hidden drawbacks. John wonders where all this will lead with family service robots if Apple doesn’t step in and do it right.

Apple Should Think Differently about Suing over 'Tick Different'

· Jeff Butts · Editorial

Think Different vs. Tick Different

Apple is heading to court again, this time to battle watchmaker rival Swatch over its use of the “Tick Different” slogan. Jeff Butts thinks there’s a definite similarity between Swatch’s catch phrase and Cupertino’s “Think Different,” but that the fight is best left alone.

Saturday Night Live to Produce Real Commercials for Apple and Verizon

· Bryan Chaffin · Editorial

Melissa McCarthy as Sean Spicer on SNL

Apple and Verizon have struck separate deals with Saturday Night Live for that show’s creative team to create commercials for the companies. The spots will run during SNL itself later in April, with Apple having committed to buying at least one spot.