The Most Important Word Apple Used in its Mac Pro Announcement

· John Martellaro · Editorial

Apple announces a redesigned Mac Pro is in the works

By now, you’ve read the news. Apple’s Phil Schiller, Craig Federighi, and John Ternus briefed five technical journalists on plans to develop a new Mac Pro, likely to be delivered in 2018. John Martellaro noted that Apple’s Phil Schiller used a very important word, twice, vital to this new Mac Pro. John’s analysis follows.

President Trump Signs Law Erasing Broadband Privacy Protections

· Bryan Chaffin · Editorial

MacBook with a Spying Eye

President Donald J. Trump signed a bill into law that makes it expressly legal for your ISP to collect and sell anything about you it can. Your geolocation data, your browser history, information about your children…whatever they can. Bryan Chaffin explains.

Apple Answers Laptop Complaints with iPad Spots

· Bryan Chaffin · Editorial

Screenshot from iPad Pro— Light and powerful

Apple published two new commercials in its iPad Pro series addressing laptop complaints. In case that reads too smoothly and it didn’t smack you upside the head, as we said when I was a wee lad, Apple is answering complaints about laptops with the iPad Pro. Not with MacBook Pro. Or MacBook. Or the legacy MacBooK Air that is still being sold. No, Apple is answering laptop complaints with an iPad Pro promotion.

Apple, Why Don't You Want Folks Sending Secure Emails on iOS?

· Jeff Butts · Editorial

an encryption device shouldn't be necessary to secure emails

A slogan that has been attributed to Apple products for years is “It just works.” Why isn’t that the case with sending secure emails in iOS Mail? Jeff Butts is frustrated by this, and makes his argument that Apple should fix this long-standing problem once and for all.

iPhone SE 2017 Another Example of Apple Doing Less and Less with More and More

· Bryan Chaffin · Editorial

iPhone SE 2017

In the midst of me-too products unveiled Tuesday, Apple kept iPhone SE available, but eliminated the embarrassing 16GB storage option on the device. The move falls squarely in the middle of conflicting rumors that Apple would either upgrade it or kill it, and it’s also another example of Apple doing less and less with more and more.

Why the iPad mini is On Its Deathbed

· John Martellaro · Editorial

iPad mini: R.I.P.

A long time ago in this galaxy, Steve Jobs thought the 7-inch class iPad would be a bad idea. There wouldn’t be enough room to create great apps, he said.  The rest of the tablet market jumped in anyway, and Apple just had to follow. Think education. But Mr. Jobs was right. The 7.9-inch experience wasn’t that great for anything but iOS. Phablets arrived. And so, John ponders the demise of Apple’s iPad mini.

PSA: Don't Charge Your iPhones in the Bath

· Bryan Chaffin · Editorial

An iPhone in a bath tub

Folks, don’t charge your iPhones or iPads (or other smartphones, if that’s your thing) in the bath. While most people likely understand that, London’s The Daily Mail reported that Richard Bull from Ealing in west London died of accidental electrocution while charging his iPhone in the tub.

8 Very Cool Things I Love About My Apple Watch

· John Martellaro · Editorial

Apple Watch series 2

John has had his Apple Watch for just under two years and is loving it. He can’t imagine reverting to his old, dumb watch. As Fleetwood Mac said, “Never Going Back Again.” Here’s a list of eight things he can’t live without.

Someone Is Slipping Malware Into Android Devices in the Supply Chain

· Bryan Chaffin · Editorial

Android assembly line with a hacker breaking into them

Get this: someone is slipping malware into Android devices while they’re still in the supply chain. Security firm Check Point found evidence that malware, adnets, spyware, and even ransomware was installed on some 36 Android devices before customers touched them. Devices from Samsung, LG, Xiaomi, ZTE, Lenovo, Asus, and Oppo were included in Check Point’s report. Bryan Chaffin explains.

Thoughts on the Productivity of Apple Employees

· John Martellaro · Editorial

Apple Campus 1 (AC1)

Recently, Fast Company published an article on “Why Employees At Apple And Google Are More Productive.” It’s probably true. John Martellaro dug into the article and found things to like as well as things to expand on based on his own experiences.

Steve Jobs Often Thought You Were Wrong Until He Knew You Were Right

· Bryan Chaffin · Editorial

Steve Jobs

The late Steve Jobs was a man known for strong opinions, but what’s often missed is the fluidity with which he shifted those opinions. Often on a dime. Former Apple executive Ron Johnson—who designed and implemented Apple’s feet of retail stores—told a story to Kara Swisher that exemplifies that quality in Mr. Jobs.

Apple Has an Estimated 715 Million Active iPhones in the Wild

· Bryan Chaffin · Editorial

iPhones in the Wild

Apple has more than 715 million active iPhones in the wild, according to BMO Capital Markets analyst Tim Long. In a research note to clients, Mr. Long said that Apple’s installed base increased 20% year-over-year in December of 2016, a reflection of iPhone’s long lifespan.

Augmented Reality is a Natural Part of the iPhone's Technical Evolution

· John Martellaro · Editorial

Augmented Reality.

We’ve known for some time now that Apple has an interest in Augmented Reality (AR). What is it, and why does the iPhone need it?  Is AR just another gadget to keep us in an upgrade frame of mind? Or is it fundamental to the evolution of the device we call an iPhone? It’s all so very logical, as John explains.

Check This Out - You Can Replace Your Computer With Your iPhone

· Jeff Butts · Editorial

replace your computer

Our iPhones have a lot of potential for computer power, but we might not think of them as desktop or laptop replacements. Writing this entire article on an iPhone instead of a computer, Jeff Butts explores this possibility and lets you know what you can do with that supercomputer in your pocket.

7 Reasons For Apple to Discontinue the Mac Pro

· John Martellaro · Editorial

2013 Mac Pro.

Recently, John Martellaro took a philosophical tour of the idea that Apple might well want to discontinue some products that we’ve become fond of. The pros and cons. One reader asked what the pros would be to sending the Mac Pro into extinction. John tries to answer that question.

The Pros and Cons of Legacy Apple Products Going Extinct

· John Martellaro · Editorial

Apple Store - Aspen Grove

It seems that there is just as much fuss about Apple products that seem to be on the verge of extinction as there is about exciting new products. John looks at the economics and psychology of Apple dropping beloved products like certain Macs, Airport base stations, displays and other devices that we’ve come to depend on. Are we on the verge of a new age of Apple?

Here’s the TV Set-Top Box Apple Could Have Built: Caavo

· John Martellaro · Editorial

Caavo

There are exciting new technologies coming with 4K/UHD TVs. But the basic problems persist in the connection, operation and content selection amongst all the different kinds of sources and boxes. The TV industry and parochial interests, even Apple’s, haven’t made things better. It’s going to require an independent company, deep thinking and brillant engineering to solve the problem. Caavo may be it.

Apple, Let Us Tune into Those FM Radio Channels

· Jeff Butts · Editorial

FM Radio

Your iPhone has an FM radio chip that you’ve never been able to use. FCC chairman Ajit Pai thinks that’s a shame, and so does Jeff Butts. While the FCC chairman isn’t going to try forcing Cupertino to turn on the chip, he’s certainly turning up the heat about it. Let’s see what the good chairman has to say, and what impact that might have on streaming music services.

A 4K/UHD Apple TV is Finally in the Works. Now We Know the Story

· John Martellaro · Editorial

Apple TV driving HDTV

The Apple TV has taken a beating lately. The current model is barely state-of-the art. Companies like Amazon, Netflix and Roku have leapt ahead of Apple in 4K/UHD, leaving the Apple TV in 4th place amongst customers. Now we know why, thanks to a Bloomberg report. The question is, can Apple fix the product and make it a winner again?