Apple and the OODA Loop Problem

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Apple Park, Apple's new San Jose headquarters, opens in April 2017

From time to time, we hear about an organization, enterprise or government, that makes a seemingly bizarre decision. There are many reasons for that, but a notable one in the technology world relates to how humans make decisions. And the classic OODA loop. John explains with examples from Apple.

The Most Important Word Apple Used in its Mac Pro Announcement

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Apple announces a redesigned Mac Pro is in the works

By now, you’ve read the news. Apple’s Phil Schiller, Craig Federighi, and John Ternus briefed five technical journalists on plans to develop a new Mac Pro, likely to be delivered in 2018. John Martellaro noted that Apple’s Phil Schiller used a very important word, twice, vital to this new Mac Pro. John’s analysis follows.

Apple Answers Laptop Complaints with iPad Spots

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Screenshot from iPad Pro— Light and powerful

Apple published two new commercials in its iPad Pro series addressing laptop complaints. In case that reads too smoothly and it didn’t smack you upside the head, as we said when I was a wee lad, Apple is answering complaints about laptops with the iPad Pro. Not with MacBook Pro. Or MacBook. Or the legacy MacBooK Air that is still being sold. No, Apple is answering laptop complaints with an iPad Pro promotion.

Why the iPad mini is On Its Deathbed

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iPad mini: R.I.P.

A long time ago in this galaxy, Steve Jobs thought the 7-inch class iPad would be a bad idea. There wouldn’t be enough room to create great apps, he said.  The rest of the tablet market jumped in anyway, and Apple just had to follow. Think education. But Mr. Jobs was right. The 7.9-inch experience wasn’t that great for anything but iOS. Phablets arrived. And so, John ponders the demise of Apple’s iPad mini.

PSA: Don't Charge Your iPhones in the Bath

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An iPhone in a bath tub

Folks, don’t charge your iPhones or iPads (or other smartphones, if that’s your thing) in the bath. While most people likely understand that, London’s The Daily Mail reported that Richard Bull from Ealing in west London died of accidental electrocution while charging his iPhone in the tub.

Someone Is Slipping Malware Into Android Devices in the Supply Chain

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Android assembly line with a hacker breaking into them

Get this: someone is slipping malware into Android devices while they’re still in the supply chain. Security firm Check Point found evidence that malware, adnets, spyware, and even ransomware was installed on some 36 Android devices before customers touched them. Devices from Samsung, LG, Xiaomi, ZTE, Lenovo, Asus, and Oppo were included in Check Point’s report. Bryan Chaffin explains.

Thoughts on the Productivity of Apple Employees

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Apple Campus 1 (AC1)

Recently, Fast Company published an article on “Why Employees At Apple And Google Are More Productive.” It’s probably true. John Martellaro dug into the article and found things to like as well as things to expand on based on his own experiences.

Steve Jobs Often Thought You Were Wrong Until He Knew You Were Right

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Steve Jobs

The late Steve Jobs was a man known for strong opinions, but what’s often missed is the fluidity with which he shifted those opinions. Often on a dime. Former Apple executive Ron Johnson—who designed and implemented Apple’s feet of retail stores—told a story to Kara Swisher that exemplifies that quality in Mr. Jobs.

Check This Out - You Can Replace Your Computer With Your iPhone

· · Editorial

replace your computer

Our iPhones have a lot of potential for computer power, but we might not think of them as desktop or laptop replacements. Writing this entire article on an iPhone instead of a computer, Jeff Butts explores this possibility and lets you know what you can do with that supercomputer in your pocket.

7 Reasons For Apple to Discontinue the Mac Pro

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2013 Mac Pro.

Recently, John Martellaro took a philosophical tour of the idea that Apple might well want to discontinue some products that we’ve become fond of. The pros and cons. One reader asked what the pros would be to sending the Mac Pro into extinction. John tries to answer that question.

The Pros and Cons of Legacy Apple Products Going Extinct

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Apple Store - Aspen Grove

It seems that there is just as much fuss about Apple products that seem to be on the verge of extinction as there is about exciting new products. John looks at the economics and psychology of Apple dropping beloved products like certain Macs, Airport base stations, displays and other devices that we’ve come to depend on. Are we on the verge of a new age of Apple?

Here’s the TV Set-Top Box Apple Could Have Built: Caavo

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Caavo

There are exciting new technologies coming with 4K/UHD TVs. But the basic problems persist in the connection, operation and content selection amongst all the different kinds of sources and boxes. The TV industry and parochial interests, even Apple’s, haven’t made things better. It’s going to require an independent company, deep thinking and brillant engineering to solve the problem. Caavo may be it.

Apple, Let Us Tune into Those FM Radio Channels

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FM Radio

Your iPhone has an FM radio chip that you’ve never been able to use. FCC chairman Ajit Pai thinks that’s a shame, and so does Jeff Butts. While the FCC chairman isn’t going to try forcing Cupertino to turn on the chip, he’s certainly turning up the heat about it. Let’s see what the good chairman has to say, and what impact that might have on streaming music services.