Apple CEO Tim Cook has staked out Apple’s values clearly and strongly. Aside from its pursuit of great technology, Apple has value statements on Accessibility, Education, the Environment, Inclusion and Diversity, Privacy, and Supplier Responsibility. But what happens when Apple’s strategies conflict with those values?
Computers play better chess than humans. They can be instructed on how to do detailed manufacturing, beyond the abilities of humans. They shrewdly buy and sell stock. They can read medical literature and aid in the treatment of disease. It won’t be long before even the last bastion of the human mind, creative writing, will be replaced by AI agents. John looks at the trend line.
Apple announced a bug bounty program on Thursday, a much-needed departure from the past. The program will pay up to US$200,000 for bug reports on its software. In another departure, Apple made the announcement at the annual Black Hat security conference in Las Vegas. Apple hasn’t given a presentation at the event in four years.
Apple has been nibbling around the edges of the TV experience for a long time. The Apple TV has been a good start, and the recent emphasis on the 4th generation Apple TV and apps has been good. And yet, Apple hasn’t really closed the loop for a complete viewing experience and has delivered only pieces of the needed hardware. John fantasizes a bit. But with logic.
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If you use a Mac you’ve surely used the clipboard many times. But do you understand what the clipboard is and how it works? More importantly, do you know the simple tricks — like keyboard shortcuts utilities that offer multiple clipboards — that make it work smarter? Dr. Mac has you covered.
FBI Director Comey is still searching for a so-called compromise on encryption, even though no such compromise is possible. Mr. Comey wants America to discuss the issue before a terror or criminal event involving encryption makes rational discussion impossible.
Then there was the one where the pundit said Apple has to license iOS to “undo the mistake of 30 years ago.” Bryan Chaffin walks this nonsensical idea through a logic machine.
It’s a battle between two corporate giants. In one corner we have Apple. In the other corner is the networks. Neither side needs the other. Each side would like to gain, by agreement, from the other’s strengths. Neither side wants to give in much, thinking they know a lot about their own industry. How will it end? Which side is better prepared for the future?
When Apple was struggling to gain acceptance in the marketplace, it was profitable to surge relentlessly forward, leaving the enterprise behind and mesmerizing the consumer. Nowadays, Apple tends to nurture the markets it has while seeking new avenues for growth. This makes it harder to estimate Apple’s future prospects. Yet, investors are starting to appreciate the nuances.
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