Apple Has the Experience to Make an AR Bombshell Come True

· · Particle Debris

Augmented Reality (AR)

From time to time, we get really excited about some new gadget from Google. But then we discover later that there’s long way to go to make it a successful consumer product. On the other hand, Apple is the kind of company that can productize a great new technology. Perhaps the Apple Watch has given Apple new confidence that it can do the same for AR.

Apple’s Tradition of Always Building the Best Doesn’t Fit with Current Apple TV

· · Editorial

4th gen Apple TV with Siri

Apple was, it seemed, somewhat late with the 4th generation 1080p Apple TV that shipped in October of 2015. Not delivering at 4K device at that time could be forgiven because High Dynamic Range (HDR) specs hadn’t been formalized during its development. But for the holidays of 2016, most all the 4K/UHD TVs have HDR. The new Roku has HDR. So what is Apple thinking?  John, as always, ponders the situation.

Why Is There So Much Pain Extracting Truth From Apple?

· · Particle Debris

Apple Media Invitation

Astonishingly, Apple creates unnecessary problems for itself. Locked in the old era, modern Apple executive thinking continues to focus on drama while excising important elements of its vision. That leads to pain, criticism, and disaffection with Apple.  It wouldn’t be hard to avoid all that these days. John explains.

Stick It In (or On) Your Ear

· · Dr. Mac's Rants & Raves

The Klipsch S4i is still my favorite reasonably-priced headset.

Dr. Mac doesn’t care much for Apple’s EarPods, so, he’s always testing alternatives—both earphones (in-the-ear) and headphones (on-the-ear and over-the-ear)—looking for standouts. After testing more than a dozen different brands and models this year, he’s found several that stand above the rest at prices you can afford.

Analyst Says iPhone SE Was a One-Off for Apple

· · The Back Page

The Apple Crystal Ball

Apple isn’t planning to update iPhone SE, according to well-connected KGI Securities’ analyst Ming-Chi Kuo. If true, it’s hard to understand. There are still people who prefer the smaller iPhone; and, having a current-generation iPhone with a lower price tag helps Apple reach deeper into the market. So why nuke it?

PSA: Please Vote

· · Editorial

People in voting booths

Howdy folks. We haven’t messed about too much with the election at TMO, but today is Election Day. That means you should vote. Whomever you support, whatever you think of the choices, you should vote. From local elections to state-level positions, to the Congress, to the President—the ability to vote is one of the greatest gifts we have. Exercise your right to do so. Please.

The Benefits of a 32GB Mac For Average Users

· · Editorial

I didn’t think the difference between 16GB and 32GB would matter for my every day use. Sure, I’m a geek, but I’m not involved in graphic design or video editing. In the course of a normal day I don’t really run any pro apps. When I upgraded my 2014 27″ Retina iMac from 16GB to 32GB a few months ago, however, I experienced a dramatic shift in my computing life. No longer was my Mac paging out to swap all the time, no longer were apps slow to launch, and no longer was I regularly pushing against the limits of my Mac’s RAM.

Apple’s Mac Lineup: Judge, Jury and Execution

· · Particle Debris

A woman using Touch Bar on MacBook Pro

This week, there has been a boatload of commentary about Apple’s October 27 “hello again” event. And then Apple SVP Phil Schiller responded in an interview. John takes a look at the most persuasive arguments both for (defendants) and against (prosecutions) of Apple’s approach to the Mac and the event presentation itself. Finally, he offers his verdict.

Apple Has Missed the Plot

· · Devil's Advocate

MacBook Pro with Touch Bar DJ demo at

John Kheit thinks Apple has lost the plot about what users need in Apple devices, especially with creative pros. He argues that Microsoft nailed it with Surface Studio, while Apple’s new MacBook Pro is a far cry from a pro Mac.

Microsoft Takes Apple by Surprise, Pours on the Heat

· · Columns & Opinions

The contrast between Microsoft’s October 26 event and Apple’s October 27 event has the PC industry in a buzz. Observers who have been diehard Apple fans are casting jealous eyes towards the new Microsoft products. Meanwhile, some observers who have been against Apple for political reasons are making some solid observations that don’t have the traditional earmarks of being self-serving and misinformed. John explores.

Apple’s ‘Hello Again’ Event Wasn’t About the Mac After All

· · Editorial

2016 MacBook Pro

During Apple’s “Hello Again” event, Apple spent an hour and 25 minutes talking about several cool things. The new MacBook Pros are very nice—but they were the only major Mac announcement.  In contrast, the event tagline suggested that Apple would say something important about the “Mac” as a product. Instead, the vacuum persisted and Apple elected to take a stand, instead. on how it sees the MacBook Pro catering to the pro market with the Touch Bar.