Apple Should Think Differently about Suing over 'Tick Different'

· Jeff Butts · Editorial

Think Different vs. Tick Different

Apple is heading to court again, this time to battle watchmaker rival Swatch over its use of the “Tick Different” slogan. Jeff Butts thinks there’s a definite similarity between Swatch’s catch phrase and Cupertino’s “Think Different,” but that the fight is best left alone.

Apple Music Execution Has Been Near Flawless

· Bryan Chaffin · The Back Page

Ebro Darden Beat 1 Promo Pic

Apple’s streaming music execution has been nearly flawless. From all but abandoning the world’s largest and most profitable online music store, to launching a “radio station,” to attracting tens of millions of monthly subscribers, Apple Music has been a huge hit. And two bits of news hit Bryan Chaffin that emphasizes just how good Apple’s execution has been.

Saturday Night Live to Produce Real Commercials for Apple and Verizon

· Bryan Chaffin · Editorial

Melissa McCarthy as Sean Spicer on SNL

Apple and Verizon have struck separate deals with Saturday Night Live for that show’s creative team to create commercials for the companies. The spots will run during SNL itself later in April, with Apple having committed to buying at least one spot.

FCC Chairman Has Delusional Plan to (Un)Protect Net Neutrality

· Bryan Chaffin · The Back Page

Net Neutrality graffiti on a brick wall

Federal Communications Commission (FCC) Chairman Ajit Pai has some cockamamie ideas divorced from reality. The man who believes the United States is a better place if ISPs can sell what they know about us also thinks Net Neutrality would be better protected if it was voluntary. Bryan Chaffin explains.

Tim Cook Offers Auburn Students 'A Personal View of Inclusion and Diversity'

· Bryan Chaffin · Editorial

Tim Cook at Auburn University

Apple CEO Tim Cook spoke to the students of Auburn University—his alma mater—on Thursday on the value and importance of diversity. According to university newspaper The Plainsman, Mr. Cook’s speech was titled, “A Personal View of Inclusion and Diversity.”

Apple and the OODA Loop Problem

· John Martellaro · Editorial

Apple Park, Apple's new San Jose headquarters, opens in April 2017

From time to time, we hear about an organization, enterprise or government, that makes a seemingly bizarre decision. There are many reasons for that, but a notable one in the technology world relates to how humans make decisions. And the classic OODA loop. John explains with examples from Apple.

Ya Gotta Love Free and Useful Stuff for Macs...

· Bob LeVitus · Dr. Mac's Rants & Raves

Free and Useful Services can be found in the Keyboard System Preferences pane.

This week Dr. Mac looks at a podcast and a macOS Service that are both free and useful. The first is his favorite  podcast of all time, a podcast focused on what’s going on under the hoods of your Apple devices. The second is a macOS Service that fixes funky text issues and much more.

The Most Important Word Apple Used in its Mac Pro Announcement

· John Martellaro · Editorial

Apple announces a redesigned Mac Pro is in the works

By now, you’ve read the news. Apple’s Phil Schiller, Craig Federighi, and John Ternus briefed five technical journalists on plans to develop a new Mac Pro, likely to be delivered in 2018. John Martellaro noted that Apple’s Phil Schiller used a very important word, twice, vital to this new Mac Pro. John’s analysis follows.

President Trump Signs Law Erasing Broadband Privacy Protections

· Bryan Chaffin · Editorial

MacBook with a Spying Eye

President Donald J. Trump signed a bill into law that makes it expressly legal for your ISP to collect and sell anything about you it can. Your geolocation data, your browser history, information about your children…whatever they can. Bryan Chaffin explains.

Apple Answers Laptop Complaints with iPad Spots

· Bryan Chaffin · Editorial

Screenshot from iPad Pro— Light and powerful

Apple published two new commercials in its iPad Pro series addressing laptop complaints. In case that reads too smoothly and it didn’t smack you upside the head, as we said when I was a wee lad, Apple is answering complaints about laptops with the iPad Pro. Not with MacBook Pro. Or MacBook. Or the legacy MacBooK Air that is still being sold. No, Apple is answering laptop complaints with an iPad Pro promotion.

Now Would Be a Great Time for an Apple VPN

· Bryan Chaffin · The Back Page

If Apple Operated a VPN

There are many things Bryan Chaffin wishes Apple would release. Streaming TV, a smarthome hub, new freaking Macs, the list goes on. But something new on his mind is an Apple owned and operated virtual private network (VPN). He explains why this would be a welcome port in the storm of surveillance capitalism.

6 Cool Tech Things Going On in Germany

· Bob LeVitus · Dr. Mac's Rants & Raves

Hamburg Elbphilharmonie (concert hall) as seen from the harbor.

Dr. Mac was in Germany last week, where he found six cool tech things, including his first encounters with Microsoft’s HoloLens Augmented Reality (AR) headset and HTC’s Vive Virtual Reality (VR) headset, plus robots galore, a very cool drone, and more.

Apple, Why Don't You Want Folks Sending Secure Emails on iOS?

· Jeff Butts · Editorial

an encryption device shouldn't be necessary to secure emails

A slogan that has been attributed to Apple products for years is “It just works.” Why isn’t that the case with sending secure emails in iOS Mail? Jeff Butts is frustrated by this, and makes his argument that Apple should fix this long-standing problem once and for all.

Reminders and Why Siri Rocks 'Em

· Bob LeVitus · Dr. Mac's Rants & Raves

.Dr. Mac realized recently that he rarely forgets things and Siri is responsible. Siri never forgets… And since the good doctor is rarely far from his iPhone, iPad, or Mac, he thinks of Siri as his backup memory….

iPhone SE 2017 Another Example of Apple Doing Less and Less with More and More

· Bryan Chaffin · Editorial

iPhone SE 2017

In the midst of me-too products unveiled Tuesday, Apple kept iPhone SE available, but eliminated the embarrassing 16GB storage option on the device. The move falls squarely in the middle of conflicting rumors that Apple would either upgrade it or kill it, and it’s also another example of Apple doing less and less with more and more.

Why the iPad mini is On Its Deathbed

· John Martellaro · Editorial

iPad mini: R.I.P.

A long time ago in this galaxy, Steve Jobs thought the 7-inch class iPad would be a bad idea. There wouldn’t be enough room to create great apps, he said.  The rest of the tablet market jumped in anyway, and Apple just had to follow. Think education. But Mr. Jobs was right. The 7.9-inch experience wasn’t that great for anything but iOS. Phablets arrived. And so, John ponders the demise of Apple’s iPad mini.

PSA: Don't Charge Your iPhones in the Bath

· Bryan Chaffin · Editorial

An iPhone in a bath tub

Folks, don’t charge your iPhones or iPads (or other smartphones, if that’s your thing) in the bath. While most people likely understand that, London’s The Daily Mail reported that Richard Bull from Ealing in west London died of accidental electrocution while charging his iPhone in the tub.

Apple Pays Zilch in New Zealand Taxes on $4.2 Billion in Sales

· Bryan Chaffin · The Back Page

Apple with a big pile of money

Apple paid roughly zip to New Zealand Inland Revenue—that country’s taxing authority—over ten years, even while selling $4.2 billion in merchandise in the country. The practice is scrupulously legal—and therefore OK in the eyes of many. Bryan Chaffin, however, doesn’t think it’s right.

Breaking News: Google Home Users Upset when Google Does Google

· Bryan Chaffin · The Back Page

Google Home, Now with More Ads!™

Hey, are you a proud owner of Google Home who got all pissy when you found an ad inserted your morning summary? Well, suck it up, buttercup. Bryan Chaffin argues you’ve got no one to blame but yourself.