My Take on Apple's iPhone 7 Event

· · Dr. Mac's Rants & Raves

Apple's media event for iPhone 7 and Apple Watch Series 2

This week in Dr. Mac’s Rants & Raves, read Bob “Dr. Mac” LeVitus’ thoughts on Apple’s big event last week in San Francisco including big reveals of Super Mario, Pokémon GO, the Apple Watch Series 2, and the iPhone 7.

The Art of Smacking Apple Around as Entertainment Pays Handsomely

· · Columns & Opinions

Numbers and facts are boring. Entertainment is fun. That’s true whether the subject is politics or technology.  If you can entertain people who are bored with facts, light them up in fact, your publication will do well. For example, crafty editors know that there’s money to be made bad-mouthing Apple. It will never stop. And it will never cease to amaze us. Jonny Evans ponders and John Martellaro explains.

Hands-On with iPhone 7 Home Button: Disappointing Haptic Feedback, Increased Functionality

· · Editorial

iPhone 7 Plus at Apple Media Event

Apple had two major changes in iPhone 7 beyond incremental improvements. The first is the much-talked about lack of an auxiliary port for headphones, but the other will effect the way we do things far longer than the transition to Lightning audio. That’s moving from a physical Home Button to a touch-sensitive, stationary Home Button. Here’s what Bryan Chaffin thought about it during his hands-on session at Apple’s media event.

Free High Quality Software? You Betcha!

· · Dr. Mac's Rants & Raves

Free high-quality apps? You betcha!

Dr. Mac has noticed a trend lately where software makers offer free, high quality basic versions, charging only those who wish additional features or services. Often known as “freemium” apps  (think “free but still premium”), these days freemium isn’t just for games and entertainment anymore.

iPhones Are Now Faster than Macs

· · Devil's Advocate

The Tortoise vs. the Hare

It’s official—well at least according to reported Geekbench scores spotted in the wild! iPhones are now faster than Macs! The latest, and most recently updated, 2016 12” MacBook is slower than the iPhone 7 Plus.

Apple's Instincts About the Watch Buyer Mentality Prove Correct

· · Editorial

Apple Watch series 2

In May of 2015, when the Apple Watch first shipped, a few observers opined that it would be wise to buy the cheapest possible version, the Sport Watch. That’s because Apple would, they claimed, come out with a new model in 2016 that would callously make the original painfully obsolete. It looks like Apple’s instincts, in contradiction to that notion, have proved correct.

Even If You Don't Need a New iPhone 7, You Should Still Get One

· · Editorial

iPhone 7, black

The art and science of sizing up the new iPhone each year is a formidable one, given the time between the announcement and the window for ordering. Apple provides just enough information to whet the appetite. However, it’s easy to fall into the trap of thinking that the state of the art isn’t advancing and decide to save some money, passing on the iPhone 7. That’s probably not a good way to go, given Apple’s track record.

The Mac Hunger Games and the Rapidly Fracturing Computer Marketplace

· · Columns & Opinions

MacBook-iPad side by side

The personal computing industry is changing quickly. Again. Not long ago, there was a simple migration from Mac and PC desktops to notebooks. Then, Apple finally got the simple tablet right in 2010. However, basic tablets can’t do it all, and so Apple warmed to the iPad Pro concept. But the dust isn’t clearing. Rather the market is exploding in use cases and advanced technology. John tries to make sense of it all.

Is There Anything Apple Can't Do? That's Now a Problem

· · Editorial

Apple store logo

Once upon a time, Apple was famous for saying “no” to harebrained or even some legitimate product ideas.  That was an essential strategy for Apple to emerge from its troubles in the 1990s. Now, however, a much larger company is increasing its surface area to the customer. That, combined with Apple’s organizational structure, is creating some problems that we’re seeing today. John explains.

Update your iOS 9.x Devices Now!

· · Dr. Mac's Rants & Raves

What kind of

Dr. Mac says he doesn’t  usually write about Apple’s minor operating system updates, but, if you’re using an iPhone, iPad, or iPod touch, you should update to iOS version 9.3.5 without delay. Read all about it in Dr. Mac’s Rants & Raves #190:  Update your iOS 9.x Devices Now!

Apple Might Destroy the EU

· · Devil's Advocate

Could Apple Destroy the EU?

It looks like the European Commission (EC) will rule against Apple and Ireland’s tax arrangement. If the European Union (EU) bullies Ireland (via the EC or other proxy) and basically rules that Ireland doesn’t have the sovereign right to set its own tax rates, there is some chance it could be a wedge issue that pushes Ireland to decide to leave the European Union.