Apple Continues to Leverage Its Supply Chain to Maximize Margins (Like Always)

· Bryan Chaffin · Editorial

Apple Standard Operating Procedure

Apple is putting pressure on its suppliers to cut prices to maintain its profit margins, according to a report from DigiTimes that’s been picked up by other publications. What’s missing from the piece, however, is that Apple is always pressuring its suppliers to cut costs for the sake of its own margins.

Spotify Says Apple Unfair, Apple Says Spotify Doesn't Want to Play by the Rules

· Bryan Chaffin · The Back Page

Spotify and Apple are having a public spat, and it’s not exactly going well for Spotify. Spotify has publicly accused Apple of rigging the game for streaming music, and it even rigged a situation it could hang a whinge on. The problem is that it was transparent ploy and Apple called the company on it. In Public.

You Thought iPhone Is a Cute Telephone with Internet - Wrong

· John Martellaro · Columns & Opinions

Teenagers with smartphone

So you thought the iPhone was just a cute, miniature telephone with a camera, music player and internet access. In 2016, that’s not really the right way to think about the iPhone. John Martellaro looks at how the iPhone has affected modern culture and how Apple, in turn, has responded. The evolution of iOS is put in perspective.

Apple's Change From OS X to macOS Hardly 'Muddies the Waters'

· John Martellaro · Editorial

macOS Sierra

On June 30, an article was published at Computerworld claiming that Apple’s change from “OS X” to “macOS” will “do nothing for the Mac except accelerate its downward spiral as a fringe hardware product… and muddy the waters.” John Martellaro takes a look at this article with a critical eye and sets the record straight.

Why I'll be Buying a New iPhone 7

· John Martellaro · News

IPhone 7 and control freaks

Some say, the iPhone 7 will be a yawner. What’s forgotten is that our appetite for new (useful) toys and being state-of-the art always outweighs the cynicism of skeptics and critics. John’s going to have a new iPhone 7, and states why you should think seriously about one too. Ignore the voices that seek control.

Dr. Mac's High Points from Apple's WWDC

· Bob LeVitus · Columns & Opinions

WWDC - The Greatest Show on Earth

Bob “Dr. Mac” LeVitus rounds up his highlights from Apple’s World Wide Developer Conference (WWDC), including macOS Sierra, iOS 10, watchOS 3, and tvOS.

Apple Kills the Thunderbolt Display - Will the Mac Pro Be Next?

· John Martellaro · Particle Debris

On June 23rd, Apple announced that the aging, obsolete, overpriced Thunderbolt Display is being discontinued. No replacement display was announced, and customers have been directed to 3rd party products. What does this mean for the Mac Pro?

Elgato Eve, an App for Controlling Smart Devices

· Bob LeVitus · Dr. Mac's Rants & Raves

Dr. Mac says he’s tried at least half a dozen apps for controlling his smart HomeKit devices, but the only one that checked all his boxes was the Eve app from Elgato. He’s got the lowdown in this installment of Rants & Raves.