Evidence is Mounting: Apple Will Convert the Macs to ARM CPUs

· John Martellaro · Particle Debris

RIP Intel Inside

The time since most of the Macs have been updated can now be described as geologic. Is that because Apple doesn’t care about the Macs? Or, more likely, could we be in for another major architectural change? Evidence is mounting that Apple will abandon Intel and take the Mac lineup to ARM. John looks at the evidence and makes the case.

This May be The 4K UHD Apple TV We've Been Waiting For

· John Martellaro · Particle Debris

4th gen Apple TV with Siri

An Apple filing with the FCC looks very much like it might be a new 4K UHD, 5th generation Apple TV just in time for the December holiday period.  It wouldn’t be a stretch to think that the old 4th generation Apple TV from October 2015 had been delayed. And now we may be getting what we really wanted all along just one year later.

My Marvelous Adventure Picking Up a Pre-ordered iPhone 7

· John Martellaro · Columns & Opinions

Apple Store at Park Meadows

On the morning of September 16th, John Martellaro went into his local Apple store, having pre-ordered on Sep 9th, to trade-in an iPhone 6s and pick up his new iPhone 7 (black/128). The experience wasn’t what he was expecting, but it all worked out in the end.

The Art of Smacking Apple Around as Entertainment Pays Handsomely

· John Martellaro · Columns & Opinions

Numbers and facts are boring. Entertainment is fun. That’s true whether the subject is politics or technology.  If you can entertain people who are bored with facts, light them up in fact, your publication will do well. For example, crafty editors know that there’s money to be made bad-mouthing Apple. It will never stop. And it will never cease to amaze us. Jonny Evans ponders and John Martellaro explains.

The Mac Hunger Games and the Rapidly Fracturing Computer Marketplace

· John Martellaro · Columns & Opinions

MacBook-iPad side by side

The personal computing industry is changing quickly. Again. Not long ago, there was a simple migration from Mac and PC desktops to notebooks. Then, Apple finally got the simple tablet right in 2010. However, basic tablets can’t do it all, and so Apple warmed to the iPad Pro concept. But the dust isn’t clearing. Rather the market is exploding in use cases and advanced technology. John tries to make sense of it all.

Apple Intelligently Delves into Machine Intelligence

· John Martellaro · Particle Debris

It’s not surprising that Apple is warming up to the idea of machine intelligence and AI agents with its $200 million purchase of Turi. The company needs to do that to remain competitive with Google and Microsoft. But, over and above that, the beneficial side effects will have even deeper implications for Apple as a company and its future.

Apple Pay Rival Systems Will be Costly Failures

· John Martellaro · Particle Debris

Apple Pay AMEX

It seems that too many corporations and banks want to create rival alternatives to Apple Pay. They have their own agenda for inserting themselves into the payment process, but always seem to forget that putting themselves ahead of the customer with half-baked, potentially problematic systems is never the right thing to do. Most will have to learn the hard way.

Eventually, AI Agents Will Put Even Authors Out of Work

· John Martellaro · Columns & Opinions

AI Agent

Computers play better chess than humans. They can be instructed on how to do detailed manufacturing, beyond the abilities of humans. They shrewdly buy and sell stock. They can read medical literature and aid in the treatment of disease.  It won’t be long before even the last bastion of the human mind, creative writing, will be replaced by AI agents. John looks at the trend line.

Apple’s Attitude Towards the TV Industry Is Well-Founded

· John Martellaro · Columns & Opinions

Apple & TV

It’s a battle between two corporate giants. In one corner we have Apple. In the other corner is the networks. Neither side needs the other. Each side would like to gain, by agreement, from the other’s strengths. Neither side wants to give in much, thinking they know a lot about their own industry. How will it end? Which side is better prepared for the future?

After Initial Euphoria, Then Letdown, iPad is Poised for Glory

· John Martellaro · Columns & Opinions

iPad Pro & pencil

The iPad launched with great enthusiasm, and just about everyone had to have one. It was boldly declared to be the harbinger of the Post-PC era. But then it faltered. Now, Apple is positioning the iPad to take up its long-intended role as the PC replacement. Here’s how Apple is going to return the iPad to glory.

The Cord Cutting Fantasy Isn't Delivered With Just an Apple TV

· John Martellaro · Columns & Opinions

Curd Cutting

The 4th generation Apple TV is a very nice device. It’s designed to fit seamlessly into a modern HDTV home entertainment system. But the total solution for the cord cutter, trying to make a transition, is very complex. One needs a multitude of resources, with only one component supplied by Apple. John examines the dilemma.

The Macintosh Product Line Will Soon Change Before Our Eyes

· John Martellaro · Particle Debris

Concept of Macintosh, MacBook Pro with OLED strip

There are certain Macintosh products that are carry overs from the past and there are top selling Macs that suggest the future of Apple. While some suggest that the transformation of the product line means the end of the Mac, John Martellaro suspects there could also be a glorious new beginning.

You Thought iPhone Is a Cute Telephone with Internet - Wrong

· John Martellaro · Columns & Opinions

Teenagers with smartphone

So you thought the iPhone was just a cute, miniature telephone with a camera, music player and internet access. In 2016, that’s not really the right way to think about the iPhone. John Martellaro looks at how the iPhone has affected modern culture and how Apple, in turn, has responded. The evolution of iOS is put in perspective.

Apple Kills the Thunderbolt Display - Will the Mac Pro Be Next?

· John Martellaro · Particle Debris

On June 23rd, Apple announced that the aging, obsolete, overpriced Thunderbolt Display is being discontinued. No replacement display was announced, and customers have been directed to 3rd party products. What does this mean for the Mac Pro?