A New, Unforeseen Threat to Apple Appears

· John Martellaro · Particle Debris

Apple retail stores are preparing for long lines ahead of today's

It used to be that in a fairly low-noise tech community, Apple’s quality products were greatly appreciated. That tradition seems under attack by new social forces.

It Makes No Sense For Apple to Create Original TV Content

· John Martellaro · Particle Debris

Planet of the Apps

Apple has been all about making our digital lives better with beautifully integrated hardware and software. What’s the thinking behind a billions dollars to compete with Netflix and Amazon?

Consumers Trust Amazon More Than Apple

· John Martellaro · Particle Debris

Consumer trust

A recent survey showed that consumers have more trust in Amazon to keep their personal data safe than Apple. How can this be?