Apple has put out four videos that take an animated look at yaks, zero-waste initiatives, a breathing building, and making artificial sweat. Each focuses on a different aspect of Apple’s global environmental efforts for Earth Day, which takes place on April 22nd, 2017.
There they are. The five tech giants: Facebook, Google, Apple, Microsoft, Amazon. FGAMA. They’re all doing well. But if one had to predict which one won’t be around in 50 years, which one would it be?
John humbly predicts.
Several things have become clear regarding AIs in our lives. There is little regulation. AIs can be manipulated in clever ways. Small devices like Google Home and Amazon Echo have very indirect business models so that they can be priced for the middle class, but have hidden drawbacks. John wonders where all this will lead with family service robots if Apple doesn’t step in and do it right.
Apple is heading to court again, this time to battle watchmaker rival Swatch over its use of the “Tick Different” slogan. Jeff Butts thinks there’s a definite similarity between Swatch’s catch phrase and Cupertino’s “Think Different,” but that the fight is best left alone.
Apple and Verizon have struck separate deals with Saturday Night Live for that show’s creative team to create commercials for the companies. The spots will run during SNL itself later in April, with Apple having committed to buying at least one spot.
Apple CEO Tim Cook spoke to the students of Auburn University—his alma mater—on Thursday on the value and importance of diversity. According to university newspaper The Plainsman, Mr. Cook’s speech was titled, “A Personal View of Inclusion and Diversity.”
From time to time, we hear about an organization, enterprise or government, that makes a seemingly bizarre decision. There are many reasons for that, but a notable one in the technology world relates to how humans make decisions. And the classic OODA loop. John explains with examples from Apple.
By now, you’ve read the news. Apple’s Phil Schiller, Craig Federighi, and John Ternus briefed five technical journalists on plans to develop a new Mac Pro, likely to be delivered in 2018. John Martellaro noted that Apple’s Phil Schiller used a very important word, twice, vital to this new Mac Pro. John’s analysis follows.
President Donald J. Trump signed a bill into law that makes it expressly legal for your ISP to collect and sell anything about you it can. Your geolocation data, your browser history, information about your children…whatever they can. Bryan Chaffin explains.
Apple published two new commercials in its iPad Pro series addressing laptop complaints. In case that reads too smoothly and it didn’t smack you upside the head, as we said when I was a wee lad, Apple is answering complaints about laptops with the iPad Pro. Not with MacBook Pro. Or MacBook. Or the legacy MacBooK Air that is still being sold. No, Apple is answering laptop complaints with an iPad Pro promotion.
A slogan that has been attributed to Apple products for years is “It just works.” Why isn’t that the case with sending secure emails in iOS Mail? Jeff Butts is frustrated by this, and makes his argument that Apple should fix this long-standing problem once and for all.
In the midst of me-too products unveiled Tuesday, Apple kept iPhone SE available, but eliminated the embarrassing 16GB storage option on the device. The move falls squarely in the middle of conflicting rumors that Apple would either upgrade it or kill it, and it’s also another example of Apple doing less and less with more and more.
A long time ago in this galaxy, Steve Jobs thought the 7-inch class iPad would be a bad idea. There wouldn’t be enough room to create great apps, he said. The rest of the tablet market jumped in anyway, and Apple just had to follow. Think education. But Mr. Jobs was right. The 7.9-inch experience wasn’t that great for anything but iOS. Phablets arrived. And so, John ponders the demise of Apple’s iPad mini.
Folks, don’t charge your iPhones or iPads (or other smartphones, if that’s your thing) in the bath. While most people likely understand that, London’s The Daily Mail reported that Richard Bull from Ealing in west London died of accidental electrocution while charging his iPhone in the tub.
John has had his Apple Watch for just under two years and is loving it. He can’t imagine reverting to his old, dumb watch. As Fleetwood Mac said, “Never Going Back Again.” Here’s a list of eight things he can’t live without.
Get this: someone is slipping malware into Android devices while they’re still in the supply chain. Security firm Check Point found evidence that malware, adnets, spyware, and even ransomware was installed on some 36 Android devices before customers touched them. Devices from Samsung, LG, Xiaomi, ZTE, Lenovo, Asus, and Oppo were included in Check Point’s report. Bryan Chaffin explains.
Recently, Fast Company published an article on “Why Employees At Apple And Google Are More Productive.” It’s probably true. John Martellaro dug into the article and found things to like as well as things to expand on based on his own experiences.
iOS 10.3 is coming soon, and the beta track indicates that all iOS users will be migrating to Apple’s new filesystem, APFS. That’s fine, and that’s actually great progress. The problem is that there seems to be a lot of clickbait out there lately scaring people into thinking this is the end of days. It’s not. It’s F.U.D.
The late Steve Jobs was a man known for strong opinions, but what’s often missed is the fluidity with which he shifted those opinions. Often on a dime. Former Apple executive Ron Johnson—who designed and implemented Apple’s feet of retail stores—told a story to Kara Swisher that exemplifies that quality in Mr. Jobs.
Apple has more than 715 million active iPhones in the wild, according to BMO Capital Markets analyst Tim Long. In a research note to clients, Mr. Long said that Apple’s installed base increased 20% year-over-year in December of 2016, a reflection of iPhone’s long lifespan.