Why Apple Should Eventually Build Family Service Robots

· John Martellaro · Editorial

Bluefrogrobotics Buddy

Several things have become clear regarding AIs in our lives. There is little regulation. AIs can be manipulated in clever ways. Small devices like Google Home and Amazon Echo have very indirect business models so that they can be priced for the middle class, but have hidden drawbacks. John wonders where all this will lead with family service robots if Apple doesn’t step in and do it right.

Apple Should Think Differently about Suing over 'Tick Different'

· Jeff Butts · Editorial

Think Different vs. Tick Different

Apple is heading to court again, this time to battle watchmaker rival Swatch over its use of the “Tick Different” slogan. Jeff Butts thinks there’s a definite similarity between Swatch’s catch phrase and Cupertino’s “Think Different,” but that the fight is best left alone.

Saturday Night Live to Produce Real Commercials for Apple and Verizon

· Bryan Chaffin · Editorial

Melissa McCarthy as Sean Spicer on SNL

Apple and Verizon have struck separate deals with Saturday Night Live for that show’s creative team to create commercials for the companies. The spots will run during SNL itself later in April, with Apple having committed to buying at least one spot.

Tim Cook Offers Auburn Students 'A Personal View of Inclusion and Diversity'

· Bryan Chaffin · Editorial

Tim Cook at Auburn University

Apple CEO Tim Cook spoke to the students of Auburn University—his alma mater—on Thursday on the value and importance of diversity. According to university newspaper The Plainsman, Mr. Cook’s speech was titled, “A Personal View of Inclusion and Diversity.”

Apple and the OODA Loop Problem

· John Martellaro · Editorial

Apple Park, Apple's new San Jose headquarters, opens in April 2017

From time to time, we hear about an organization, enterprise or government, that makes a seemingly bizarre decision. There are many reasons for that, but a notable one in the technology world relates to how humans make decisions. And the classic OODA loop. John explains with examples from Apple.

The Most Important Word Apple Used in its Mac Pro Announcement

· John Martellaro · Editorial

Apple announces a redesigned Mac Pro is in the works

By now, you’ve read the news. Apple’s Phil Schiller, Craig Federighi, and John Ternus briefed five technical journalists on plans to develop a new Mac Pro, likely to be delivered in 2018. John Martellaro noted that Apple’s Phil Schiller used a very important word, twice, vital to this new Mac Pro. John’s analysis follows.

President Trump Signs Law Erasing Broadband Privacy Protections

· Bryan Chaffin · Editorial

MacBook with a Spying Eye

President Donald J. Trump signed a bill into law that makes it expressly legal for your ISP to collect and sell anything about you it can. Your geolocation data, your browser history, information about your children…whatever they can. Bryan Chaffin explains.

Apple Answers Laptop Complaints with iPad Spots

· Bryan Chaffin · Editorial

Screenshot from iPad Pro— Light and powerful

Apple published two new commercials in its iPad Pro series addressing laptop complaints. In case that reads too smoothly and it didn’t smack you upside the head, as we said when I was a wee lad, Apple is answering complaints about laptops with the iPad Pro. Not with MacBook Pro. Or MacBook. Or the legacy MacBooK Air that is still being sold. No, Apple is answering laptop complaints with an iPad Pro promotion.

Apple, Why Don't You Want Folks Sending Secure Emails on iOS?

· Jeff Butts · Editorial

an encryption device shouldn't be necessary to secure emails

A slogan that has been attributed to Apple products for years is “It just works.” Why isn’t that the case with sending secure emails in iOS Mail? Jeff Butts is frustrated by this, and makes his argument that Apple should fix this long-standing problem once and for all.

iPhone SE 2017 Another Example of Apple Doing Less and Less with More and More

· Bryan Chaffin · Editorial

iPhone SE 2017

In the midst of me-too products unveiled Tuesday, Apple kept iPhone SE available, but eliminated the embarrassing 16GB storage option on the device. The move falls squarely in the middle of conflicting rumors that Apple would either upgrade it or kill it, and it’s also another example of Apple doing less and less with more and more.

Why the iPad mini is On Its Deathbed

· John Martellaro · Editorial

iPad mini: R.I.P.

A long time ago in this galaxy, Steve Jobs thought the 7-inch class iPad would be a bad idea. There wouldn’t be enough room to create great apps, he said.  The rest of the tablet market jumped in anyway, and Apple just had to follow. Think education. But Mr. Jobs was right. The 7.9-inch experience wasn’t that great for anything but iOS. Phablets arrived. And so, John ponders the demise of Apple’s iPad mini.

PSA: Don't Charge Your iPhones in the Bath

· Bryan Chaffin · Editorial

An iPhone in a bath tub

Folks, don’t charge your iPhones or iPads (or other smartphones, if that’s your thing) in the bath. While most people likely understand that, London’s The Daily Mail reported that Richard Bull from Ealing in west London died of accidental electrocution while charging his iPhone in the tub.

8 Very Cool Things I Love About My Apple Watch

· John Martellaro · Editorial

Apple Watch series 2

John has had his Apple Watch for just under two years and is loving it. He can’t imagine reverting to his old, dumb watch. As Fleetwood Mac said, “Never Going Back Again.” Here’s a list of eight things he can’t live without.

Someone Is Slipping Malware Into Android Devices in the Supply Chain

· Bryan Chaffin · Editorial

Android assembly line with a hacker breaking into them

Get this: someone is slipping malware into Android devices while they’re still in the supply chain. Security firm Check Point found evidence that malware, adnets, spyware, and even ransomware was installed on some 36 Android devices before customers touched them. Devices from Samsung, LG, Xiaomi, ZTE, Lenovo, Asus, and Oppo were included in Check Point’s report. Bryan Chaffin explains.

Thoughts on the Productivity of Apple Employees

· John Martellaro · Editorial

Apple Campus 1 (AC1)

Recently, Fast Company published an article on “Why Employees At Apple And Google Are More Productive.” It’s probably true. John Martellaro dug into the article and found things to like as well as things to expand on based on his own experiences.

Steve Jobs Often Thought You Were Wrong Until He Knew You Were Right

· Bryan Chaffin · Editorial

Steve Jobs

The late Steve Jobs was a man known for strong opinions, but what’s often missed is the fluidity with which he shifted those opinions. Often on a dime. Former Apple executive Ron Johnson—who designed and implemented Apple’s feet of retail stores—told a story to Kara Swisher that exemplifies that quality in Mr. Jobs.

Apple Has an Estimated 715 Million Active iPhones in the Wild

· Bryan Chaffin · Editorial

iPhones in the Wild

Apple has more than 715 million active iPhones in the wild, according to BMO Capital Markets analyst Tim Long. In a research note to clients, Mr. Long said that Apple’s installed base increased 20% year-over-year in December of 2016, a reflection of iPhone’s long lifespan.