Apple Continues to Leverage Its Supply Chain to Maximize Margins (Like Always)

· Bryan Chaffin · Editorial

Apple Standard Operating Procedure

Apple is putting pressure on its suppliers to cut prices to maintain its profit margins, according to a report from DigiTimes that’s been picked up by other publications. What’s missing from the piece, however, is that Apple is always pressuring its suppliers to cut costs for the sake of its own margins.

Apple's Change From OS X to macOS Hardly 'Muddies the Waters'

· John Martellaro · Editorial

macOS Sierra

On June 30, an article was published at Computerworld claiming that Apple’s change from “OS X” to “macOS” will “do nothing for the Mac except accelerate its downward spiral as a fringe hardware product… and muddy the waters.” John Martellaro takes a look at this article with a critical eye and sets the record straight.

Why I'll be Buying a New iPhone 7

· John Martellaro · News

IPhone 7 and control freaks

Some say, the iPhone 7 will be a yawner. What’s forgotten is that our appetite for new (useful) toys and being state-of-the art always outweighs the cynicism of skeptics and critics. John’s going to have a new iPhone 7, and states why you should think seriously about one too. Ignore the voices that seek control.