Hands-On with iPhone 7 Home Button: Disappointing Haptic Feedback, Increased Functionality

Apple had two major changes in iPhone 7 beyond incremental improvements. The first is the much-talked about lack of an auxiliary port for headphones, but the other will effect the way we do things far longer than the transition to Lightning audio. That’s moving from a physical Home Button to a touch-sensitive, stationary Home Button. Here’s what Bryan Chaffin thought about it during his hands-on session at Apple’s media event.

Apple's Instincts About the Watch Buyer Mentality Prove Correct

In May of 2015, when the Apple Watch first shipped, a few observers opined that it would be wise to buy the cheapest possible version, the Sport Watch. That’s because Apple would, they claimed, come out with a new model in 2016 that would callously make the original painfully obsolete. It looks like Apple’s instincts, in contradiction to that notion, have proved correct.

Even If You Don't Need a New iPhone 7, You Should Still Get One

The art and science of sizing up the new iPhone each year is a formidable one, given the time between the announcement and the window for ordering. Apple provides just enough information to whet the appetite. However, it’s easy to fall into the trap of thinking that the state of the art isn’t advancing and decide to save some money, passing on the iPhone 7. That’s probably not a good way to go, given Apple’s track record.

Is There Anything Apple Can't Do? That's Now a Problem

Once upon a time, Apple was famous for saying “no” to harebrained or even some legitimate product ideas.  That was an essential strategy for Apple to emerge from its troubles in the 1990s. Now, however, a much larger company is increasing its surface area to the customer. That, combined with Apple’s organizational structure, is creating some problems that we’re seeing today. John explains.