The early iPads were a sensation. It seemed that Steve Jobs had brought forth the successor to the Mac. However, things have not gone as planned with the iPad, and Apple is scrambling to construct a clearer branding and imperative for the iPad. Even Microsoft senses the difficulty and has poked fun at Apple’s newfound toaster-fridge mentality.
Twitter is reportedly talking with Apple about bringing a dedicated app to Apple TV for live-streaming NFL games. A solid Twitter app bringing this kind of content to your TV could be a big winner for fans, Twitter, Apple, and the NFL, too.
Warren Buffett bought some 5.41 million shares of Apple during the June quarter, according to regulatory filings with the Securities and Exchange Commission (SEC). The investment cost more than half a billion dollars, and represents a 55% increase in Berkshire Hathaway’s stake in Apple.
Apple’s decision to continue selling iTunes downloads alongside its Apple Music streaming service is proving to be a powerful combination. Three albums debuted in the number one spot this year as exclusive offerings from Apple. No other competing service can claim to have pushed an album to number one.
Microsoft did long term privacy advocates a huge favor, even while it screwed over untold millions of customers. The company expertly demonstrated the foolhardy nature of backdoors even existing by accidentally leaking a so-called “golden key.” That key will allow anyone to bypass Microsoft’s Secure Boot protections, rendering them moot.
An interesting story is developing around Samsung Pay: the first part is that transaction tokens can be intercepted; and the second part is that Samsung calls this an “acceptable risk” because it’s hard to do.
Apple announced a bug bounty program on Thursday, a much-needed departure from the past. The program will pay up to US$200,000 for bug reports on its software. In another departure, Apple made the announcement at the annual Black Hat security conference in Las Vegas. Apple hasn’t given a presentation at the event in four years.
Apple has been nibbling around the edges of the TV experience for a long time. The Apple TV has been a good start, and the recent emphasis on the 4th generation Apple TV and apps has been good. And yet, Apple hasn’t really closed the loop for a complete viewing experience and has delivered only pieces of the needed hardware. John fantasizes a bit. But with logic.
FBI Director Comey is still searching for a so-called compromise on encryption, even though no such compromise is possible. Mr. Comey wants America to discuss the issue before a terror or criminal event involving encryption makes rational discussion impossible.
When Apple was struggling to gain acceptance in the marketplace, it was profitable to surge relentlessly forward, leaving the enterprise behind and mesmerizing the consumer. Nowadays, Apple tends to nurture the markets it has while seeking new avenues for growth. This makes it harder to estimate Apple’s future prospects. Yet, investors are starting to appreciate the nuances.