{"id":428779,"date":"2025-11-26T00:16:18","date_gmt":"2025-11-25T22:16:18","guid":{"rendered":"https:\/\/www.macobserver.com\/actualites\/apple-sur-le-point-de-retrouver-la-premiere-place-des-ventes-mondiales-de-telephones\/"},"modified":"2025-11-26T12:08:18","modified_gmt":"2025-11-26T10:08:18","slug":"apple-sur-le-point-de-retrouver-la-premiere-place-des-ventes-mondiales-de-telephones","status":"publish","type":"post","link":"https:\/\/www.macobserver.com\/fr\/actualites\/apple-sur-le-point-de-retrouver-la-premiere-place-des-ventes-mondiales-de-telephones\/","title":{"rendered":"Apple sur le point de retrouver la premi\u00e8re place des ventes mondiales de t\u00e9l\u00e9phones"},"content":{"rendered":"\n

Apple est en passe de d\u00e9passer Samsung en tant que premier fabricant mondial de t\u00e9l\u00e9phones. Les performances initiales solides de la gamme iPhone 17 jouent un r\u00f4le central dans ce changement. Tu peux voir cette dynamique dans les chiffres de ventes r\u00e9cents et dans la r\u00e9action des acheteurs aux mises \u00e0 niveau. <\/p>\n\n

Les chiffres indiquent une demande stable, et non un pic temporaire. La croissance provient \u00e0 la fois des nouveaux acheteurs et des utilisateurs de longue date qui remplacent leurs anciens mod\u00e8les. Par cons\u00e9quent, Apple semble pr\u00eat \u00e0 reprendre la premi\u00e8re place des ventes mondiales de t\u00e9l\u00e9phones. <\/p>\n\n

L’iPhone 17 entra\u00eene une hausse des ventes<\/h2>\n\n

Les ventes ont fortement augment\u00e9 au cours du premier mois<\/a> de disponibilit\u00e9 de l’iPhone 17. Apple a enregistr\u00e9 une hausse de 22 %, alors que le march\u00e9 global des t\u00e9l\u00e9phones a baiss\u00e9 de 2,7 %. Ce contraste montre comment la nouvelle gamme a surpass\u00e9 le reste de l’industrie. <\/p>\n\n

Peu apr\u00e8s, une autre mise \u00e0 jour de Counterpoint Research a soulign\u00e9 une progression encore plus forte. Apple a enregistr\u00e9 une hausse de 37 %<\/g> des ventes d’iPhone en octobre par rapport \u00e0 l’ann\u00e9e pr\u00e9c\u00e9dente, alors que le march\u00e9 global n’a connu qu’une croissance modeste. Ces changements t\u00e9moignent d’un int\u00e9r\u00eat manifeste des consommateurs. <\/p>\n\n

Tu peux retracer cette tendance \u00e0 la demande constante pour les mod\u00e8les premium d’Apple. M\u00eame avec des r\u00e9actions mitig\u00e9es pour certaines variantes, la performance globale est rest\u00e9e forte. Ce sch\u00e9ma maintient Apple devant ses concurrents. <\/p>\n\n

Les parts de march\u00e9 \u00e9voluent en faveur d’Apple<\/h2>\n\n

Bloomberg<\/em> rapporte<\/a> que Counterpoint Research pr\u00e9voit une croissance de 10 % pour Apple en 2025 par rapport \u00e0 l’ann\u00e9e pr\u00e9c\u00e9dente. Samsung, en comparaison, devrait cro\u00eetre de 4,6 %. Cet \u00e9cart place Apple dans une position plus forte \u00e0 la fin de l’ann\u00e9e. <\/p>\n\n

Selon la m\u00eame analyse de Counterpoint Research, la part de march\u00e9 d’Apple devrait atteindre 19,4 %. Ce chiffre la propulserait devant Samsung et la ram\u00e8nerait \u00e0 la premi\u00e8re place mondiale. <\/p>\n\n

Tu assistes \u00e0 un cycle en action. De nombreux utilisateurs qui ont achet\u00e9 des t\u00e9l\u00e9phones pendant la vague COVID-19 effectuent maintenant des mises \u00e0 niveau. En m\u00eame temps, des millions de propri\u00e9taires d’iPhone d’occasion passent \u00e0 des mod\u00e8les plus r\u00e9cents, ce qui stimule davantage la demande. <\/p>\n\n

Ce qui maintient l’avance<\/h2>\n\n

Le march\u00e9 global des smartphones devrait cro\u00eetre de 3,3 %. Apple, cependant, se situe au-dessus de ce rythme. Cette diff\u00e9rence explique pourquoi les analystes pensent que l’entreprise restera en t\u00eate pendant plusieurs ann\u00e9es. <\/p>\n\n

Les futurs produits jouent \u00e9galement un r\u00f4le. Les rapports \u00e9voquent un iPhone pliable et l’iPhone 17e comme nouveaux moteurs d’int\u00e9r\u00eat. Ces ajouts maintiennent ton attention sur la feuille de route d’Apple et encouragent les mises \u00e0 niveau. <\/p>\n\n

Les pr\u00e9visions d’Apple soutiennent ces perspectives. Tim Cook a d\u00e9j\u00e0 soulign\u00e9 les fortes performances initiales de la gamme iPhone 17. M\u00eame avec une r\u00e9ponse plus mod\u00e9r\u00e9e \u00e0 l’iPhone Air, la gamme dans son ensemble continue de stimuler les ventes et de renforcer l’avance d’Apple. <\/p>\n","protected":false},"excerpt":{"rendered":"

Apple est en passe de d\u00e9passer Samsung en tant que premier fabricant mondial de t\u00e9l\u00e9phones. Les performances initiales solides de la gamme iPhone 17 jouent un r\u00f4le central dans ce changement. Tu peux voir cette dynamique dans les chiffres de ventes r\u00e9cents et dans la r\u00e9action des acheteurs aux mises \u00e0 niveau. Les chiffres indiquent […]<\/p>\n","protected":false},"author":19918,"featured_media":399045,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82161],"tags":[],"work":[],"class_list":["post-428779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"acf":[],"yoast_head":"\nApple sur le point de retrouver la premi\u00e8re place des ventes mondiales de t\u00e9l\u00e9phones<\/title>\n<meta name=\"description\" content=\"Les fortes ventes de l'iPhone 17 propulsent Apple devant Samsung, indiquant des mises \u00e0 niveau r\u00e9guli\u00e8res, une part de march\u00e9 croissante et un retour au leadership sur le march\u00e9 mondial des smartphones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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