{"id":430064,"date":"2025-12-01T16:20:51","date_gmt":"2025-12-01T14:20:51","guid":{"rendered":"https:\/\/www.macobserver.com\/actualites\/les-publicites-chatgpt-arrivent-mais-les-utilisateurs-diphone-ont-une-solution-integree\/"},"modified":"2025-12-02T10:34:54","modified_gmt":"2025-12-02T08:34:54","slug":"les-publicites-chatgpt-arrivent-mais-les-utilisateurs-diphone-ont-une-solution-integree","status":"publish","type":"post","link":"https:\/\/www.macobserver.com\/fr\/actualites\/les-publicites-chatgpt-arrivent-mais-les-utilisateurs-diphone-ont-une-solution-integree\/","title":{"rendered":"Les publicit\u00e9s ChatGPT arrivent, mais les utilisateurs d\u2019iPhone ont une solution int\u00e9gr\u00e9e"},"content":{"rendered":"\n

Le plan d\u2019OpenAI visant \u00e0 int\u00e9grer des publicit\u00e9s dans ChatGPT progresse, m\u00eame si cette id\u00e9e mettait autrefois mal \u00e0 l\u2019aise le PDG Sam Altman. L\u2019entreprise semble pr\u00e9parer le terrain pour des publicit\u00e9s \u00e0 l\u2019int\u00e9rieur des conversations, et ces changements soul\u00e8vent de nouvelles questions sur la fa\u00e7on dont les utilisateurs vivront l\u2019offre gratuite. <\/p>\n\n

Des rapports indiquaient d\u00e9j\u00e0 qu\u2019OpenAI envisageait des publicit\u00e9s pour les utilisateurs gratuits, et de nouvelles d\u00e9couvertes renforcent cette orientation. Le code de la derni\u00e8re version b\u00eata d\u2019Android montre des r\u00e9f\u00e9rences claires \u00e0 la prise en charge des publicit\u00e9s, ce qui indique une pr\u00e9paration plut\u00f4t qu\u2019une exp\u00e9rimentation pr\u00e9coce. <\/p>\n\n

Les premiers codes r\u00e9v\u00e8lent<\/h2>\n\n

Une conf\u00e9rence \u00e0 la Harvard Business School l\u2019ann\u00e9e derni\u00e8re a donn\u00e9 le ton lorsque Sam Altman a qualifi\u00e9 le m\u00e9lange de publicit\u00e9s et d\u2019IA de \u00ab particuli\u00e8rement troublant \u00bb et de \u00ab dernier recours \u00bb. Pourtant, il a \u00e9galement admis qu\u2019il n\u2019\u00e9tait \u00ab pas totalement contre \u00bb. Cette phrase a laiss\u00e9 aux gens la possibilit\u00e9 de deviner les prochaines \u00e9tapes de l\u2019entreprise. Comme l\u2019a soulign\u00e9<\/em> Engadget<\/a>, ces commentaires laissaient la porte ouverte. <\/p>\n\n

Peu de temps apr\u00e8s, The Information<\/em> a rapport\u00e9<\/a> qu\u2019OpenAI envisageait des publicit\u00e9s \u00e0 l\u2019int\u00e9rieur des conversations des utilisateurs. Puis, les choses ont \u00e9volu\u00e9 plus rapidement. Tibor Blaho a rep\u00e9r\u00e9<\/g> des preuves concr\u00e8tes dans la version b\u00eata 1.2025.329 d\u2019Android, o\u00f9 des cha\u00eenes de caract\u00e8res comme \u00ab ads feature \u00bb, \u00ab search ad \u00bb et \u00ab bazaar content \u00bb sont apparues dans tout le code. Ces d\u00e9couvertes sugg\u00e8rent qu\u2019OpenAI a d\u00e9j\u00e0 mis en place les bases. <\/p>\n\n

Les utilisateurs d\u2019iPhone b\u00e9n\u00e9ficient d\u2019une solution propre<\/h2>\n\n

Bien que les publicit\u00e9s dans l\u2019application ChatGPT gratuite semblent in\u00e9vitables, les utilisateurs d\u2019iPhone disposent d\u2019une solution simple. Tu peux toujours acc\u00e9der \u00e0 ChatGPT via Siri lorsque Siri ne peut pas r\u00e9pondre \u00e0 ta question. Cette demande de repli passe par l\u2019accord d\u2019Apple avec OpenAI, et cette configuration pr\u00e9serve ces sessions de l\u2019utilisation de la formation. Elle les pr\u00e9serve \u00e9galement des publicit\u00e9s. <\/p>\n\n

\u00c9tant donn\u00e9 qu\u2019Apple contr\u00f4le l\u2019environnement de Siri, l\u2019entreprise n\u2019autorisera pas les placements payants ou les publicit\u00e9s inject\u00e9es dans ces r\u00e9ponses de repli. Ainsi, une fois que les publicit\u00e9s appara\u00eetront dans les applications ChatGPT pour Android et iOS, les utilisateurs d\u2019iPhone qui \u00e9vitent l\u2019application pourront toujours obtenir des r\u00e9ponses claires et sans publicit\u00e9 chaque fois qu\u2019ils achemineront une requ\u00eate via Siri. <\/p>\n\n

Une exp\u00e9rience partag\u00e9e est \u00e0 venir<\/h2>\n\n

Ce changement cr\u00e9e deux voies. Une voie te fait passer par les applications ChatGPT officielles, o\u00f9 les publicit\u00e9s seront bient\u00f4t pr\u00e9sentes. L\u2019autre voie te permet de d\u00e9clencher ChatGPT indirectement sur ton iPhone via Siri, ce qui rend l\u2019exp\u00e9rience simple et propre. Les deux options te donnent acc\u00e8s au m\u00eame mod\u00e8le, mais une seule te prot\u00e8ge du d\u00e9ploiement des publicit\u00e9s. <\/p>\n\n

Alors qu\u2019OpenAI pr\u00e9pare sa prochaine phase, la solution de l\u2019iPhone reste une option facile et fiable. Dis-nous dans les commentaires ce que tu penses de ce changement. <\/p>\n","protected":false},"excerpt":{"rendered":"

Le plan d\u2019OpenAI visant \u00e0 int\u00e9grer des publicit\u00e9s dans ChatGPT progresse, m\u00eame si cette id\u00e9e mettait autrefois mal \u00e0 l\u2019aise le PDG Sam Altman. L\u2019entreprise semble pr\u00e9parer le terrain pour des publicit\u00e9s \u00e0 l\u2019int\u00e9rieur des conversations, et ces changements soul\u00e8vent de nouvelles questions sur la fa\u00e7on dont les utilisateurs vivront l\u2019offre gratuite. Des rapports indiquaient […]<\/p>\n","protected":false},"author":19918,"featured_media":430009,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82161],"tags":[82210],"work":[],"class_list":["post-430064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-en-vedette"],"acf":[],"yoast_head":"\nLes publicit\u00e9s ChatGPT arrivent, mais les utilisateurs d\u2019iPhone ont une solution int\u00e9gr\u00e9e<\/title>\n<meta name=\"description\" content=\"ChatGPT se pr\u00e9pare \u00e0 d\u00e9ployer des publicit\u00e9s, mais les utilisateurs d\u2019iPhone peuvent les contourner en utilisant la solution de repli de Siri vers ChatGPT, ce qui permet de garder les r\u00e9ponses claires et sans publicit\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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