Apple needs to dive headfirst into the smart home industry, with hardware at the center of the strategy. That’s according to Jason Snell, who laid out his argument for MacWorld.  He argues for the creation of a new product, a kind of hub, that will sit at the heart of it all.

Apple can contribute to the smart-home industry and its own bottom line by doing what it does best, namely creating a new product that’s a fusion of hardware, software, and cloud services. It’s time for Apple to build a product that makes your home smarter and more secure. It’s time for Apple Home. Apple got out of the home router game a while ago, with the discontinuation of the AirPort line. I’m recommending that Apple bring it back, because today’s smart homes require rock-solid wireless connectivity, and while Apple’s two biggest competitors have home-network offerings, Apple’s got nothing. An Apple-built mesh networking system a la Amazon’s Eero seems like a natural.

Check It Out: Apple Needs to Put Hardware at The Heart of its Smart Home Strategy

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