I always enjoy Cult of Mac’s ‘Today in Apple History’ segments. Today is a particularly good one though, because on this day 36 years ago, Apple’s legendary Mac advert arrived in theaters.
The erroneous claim that Apple’s “1984” ad aired just once continues to thrive. Yes, the ad most memorably ran during 1984’s Super Bowl. But many forget its extraordinary theatrical run. The spot’s earliest showing was, as it happens, at 1 a.m. in Twin Falls, Idaho, on the last day of 1983, so as to make it eligible for ad awards the following year. Ridley Scott directed the “1984” ad. Back then, most knew Scott for making Alien and Blade Runner, although he possessed a strong advertising background. The “1984” Mac ad played on imagery from George Orwell’s Nineteen Eighty-Four novella, presenting Apple as rebels fighting a technocratic elite.