Short video sharing app TikTok said Friday it will not allow political ads in the U.S. and EU, The Next Web reported. It already had a similar policy in India.
This is quite a different approach as compared to US-based tech platforms such as Gooogle, Facebook, and Twitter. All of them allow paid political ads but with transparency programs that allow people to see who paid for the ad. While we won’t see some hilarious attempts from politicians to connect with youth trough ironically funny videos, we might still see a lot of political content around. In this year’s assembly elections in India, the platform made a significant impact in making the current Prime Minister Narendra Modi more popular.