NetEnt and their impact on the online casino industry

A pioneer in the industry, NetEnt was founded in 1996 by Pontus Lindwall in Stockholm, Sweden. Lindwall came by it naturally, his father Bill Lindwall had already been a leader in the industry. In 1963, Bill Lindwall, alongside business partner Rolf Lundstrom, launched what would become Cherryföretagen — Sweden’s largest casino restaurant operator at the time. Following his graduation from the Royal Institute of Technology in Stockholm — and his experiences growing up around casino — Lindwall recognised the potential of online gaming.

NetEnt became a trailblazing force in the mid-1990s when online gaming began to take off. The first casino was launched in 2000 and NetEnt Casino quickly followed. By 2004, NetEnt was already leading the market, delivering online casino games to several international customers.

In 2010 the game Gonzo’s Quest – one of the NetEnt’s most renowned and well-loved games – was released; in the same year the company received a Category 2 license on Alderney. The following year, NetEnt launched their mobile games for the first time and expanded into Italy’s newly regulated market.

Over the next few years, NetEnt continued to be industry leaders in the casino game sector. In 2015, NetEnt was launched in the US state of New Jersey. During 2017, NetEnt’s gaming systems handled 41.2 billion gaming transactions, they are the current employers for more than 1000 people around the globe and serve over 200 of the world’s most prominent online casino operators, making over 200 games in the process.

With a 20-year history in game-making, they are a trusted name in the industry and have received several awards for their revolutionary casino gaming solutions.

In 2019, NetEnt were the recipients of the EGR North America Platform of the Year award, the Mobile Product of the Year award at the International Gaming Awards and their slot game Jumanji was awarded GGA Casino Product of the Year.

Keeping up with the latest and greatest casinos

NetEnt Casino are a great source for players looking to try out the best offers and bonuses at the newest casinos. The ‘new casinos’ page of the NetEnt Casino website is updated monthly with the best new casinos 2019.

Being that is such a lucrative industry, new casinos are popping up every day. Increased competition of course has its benefits — namely strides in innovation and improved services. But the variety of options can also mean that users might be accessing suspect platforms which don’t always play fair. As a trustworthy leader in the industry, NetEnt Casino handpicked new casino page is a great place to source exciting new entertainment opportunities for players of casino games.

Their method of curation is simple: trawl the new sites, play their games, read details of their bonuses and offers and review them in full. Once complete, casinos are then compared against one another and decisions are made on which operators have made the cut to be showcased on NetEnt Casino’s newly designed site page.

The importance of a well-designed online casino page

When designing an online casino page like NetEnt Casino has, several important factors come into play. UX design, aesthetic and branding, and website speed can all drastically change a website user’s experience.

The ability for a website to be responsive, for example, has become paramount in 2019 as mobile device usage has rapidly increased. It’s been estimated that by 2020, the number of smartphones users across the globe will reach 2.87 billion — up from 2.1 billion in 2016. Many online casino users now choose to play games on their mobile devices; which means that the ability to respond to different platforms – like tablets, Androids and iPhones – alongside desktops and laptops has become incredibly important.

Another factor of casino website design is page load time. As online casinos are dealing with real money, delays or slow speeds can mean eroding margins and lost revenues for players. A well-designed casino page will be lightning fast, so that its users never miss an opportunity for a big win.

And of course, there’s the layout. Trusted sites like NetEnt Casino have been careful to ensure they have designed a clear layout so that users can navigate information – like bonuses, offers and withdrawal terms – as easily as possible. A well-laid out site page is crucial to the success of a casino web page, so players can find the information they need before starting to play.