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April 10th, 2000

[5:20 PM] Apple & Pinnacle Announce Mac Only Video Solutions
by Staff

Apple and long time Mac developer Pinnacle Systems have announced TARGA Ciné, a new Mac only Standard Definition (SD) and uncompressed high-definition (HD) video solution. Aimed at high end customers, the new system will be priced "under US$10,000). According to Apple:

Pinnacle Systems and Apple® today announced uncompressed standard-definition (SD) and uncompressed high-definition (HD) video solutions available only on the Macintosh®. Pinnacle Systems' TARGA Ciné, designed to take advantage of the incredible performance of the Power Mac™ G4, combined with Apple's Final Cut Pro™, delivers maximum-quality video capabilities for high-end media creators. For the first time, a fully configured uncompressed SD system is expected to start at under $10,000.

"Apple's blazingly fast Power Mac G4 and award-winning Final Cut Pro is the new platform of choice for desktop video editing," said Philip Schiller, Apple's vice president of Worldwide Product Marketing. "Final Cut Pro and the new TARGA Ciné on a Power Mac G4 is a potent combination delivering the best uncompressed SD and HD video solutions at amazingly affordable prices."

"Pinnacle Systems is very excited to bring its TARGA Ciné exclusively to the Mac," said Mark Sanders, Pinnacle Systems' CEO. "The TARGA Ciné supports every major video format and scales easily from uncompressed SD to uncompressed HD—providing a solution unrivaled on any other personal computer."

The TARGA Ciné delivers uncompressed SD and uncompressed HD video acquisition, creation and distribution; simultaneous output of SD and HD video; real-time 3:2 pull down for converting between 24fps and 30fps material; and two Digital Tether ports for connecting to a family of breakout boxes for flexible I/O options.

Pinnacle expects to release the new system this summer.

The Mac Observer Spin: Apple is really making it clear how important the video market is to the company with the announcements coming from NAB. This should help to consolidate their position within this market.

Apple - Pinnacle Systems

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