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Columns & Editorials

February 22nd, 2000

[12:00 PM] Apple Gains Market Share In Japan
by Wes George

Apple increased its market share in Japan from 5.1%, with shipments of 407,000 units in 1998, to 5.9% and 639,000 units in 1999, but remained in sixth place, according to International Data Corp (IDC).

Reuters reported that, "Japanese shipments of personal computers rose 36.7 percent from a year earlier to 10.83 million units in calendar 1999 mainly due to higher shipments of home-use PCs." Another 20% increase is forecast for this year.

The article went on to say that Japan's home-use PC market rose a whopping 85.4% to 4.9 million units in 1999. Portable PCs about split that gain with desktop systems.

However, Apple wasn't the biggest point gainer in the Japanese PC market as Sony shot up from 3.8% market share in 1998 to 6.8% in 1999 nabbing fifth place in overall marketshare. NEC, the market leader with 22.2%, saw a big decline from 27.2 in 1998. IBM and Compaq also shed market share. Dell gained 0.6%.

The Mac Observer Spin: Most of Apple's recent market and mind share gains in Japan were made with the iMac. The iBook, available for less than a quarter in 1999, is just as popular with the Japanese as the iMac. The outlook is for continued Mac expansion in Japan with the Sony's VAIO series as Apple's fiercest competition.

For other stories regarding Apple's stock activity, visit our Apple Stock Watch Special Report.


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