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May 24th, 2000

[10:00 AM] Kodak Pegs QuickTime For Use In Upcoming Digital Cameras
by Staff

In a potentially huge victory for Apple in the streaming content war, Kodak and Apple announced today that Kodak has licensed Apple's QuickTime technology for use in upcoming Kodak digital camera releases. According to Apple:

Eastman Kodak Company today announced it has licensed Apple's QuickTime™ for future Kodak digital cameras currently in development. The licensing agreement allows Kodak to build and sell digital cameras that let users quickly and easily create video clips in the popular cross-platform QuickTime.

“The ability to use multimedia files in the Macintosh® or Windows operating environments was an important consideration,” said Willy Shih, senior vice president, Eastman Kodak Company, and president, Digital & Applied Imaging. “QuickTime is established, broadly used and, most important, easy to use. These are key characteristics when you want to make technology broadly useful and fun for consumers.”

QuickTime supports full motion video and audio capture, editing, and playback. In addition, it works in both the Apple Macintosh and Microsoft Windows operating systems.

You can find more information at the Apple web site.

The Mac Observer Spin: Apple has not been gaining any ground of late in QuickTime use among consumers as a percentage of market share, at least not according to the various polls and studies that have been released during the last 6 months. As Apple continues its path towards making QuickTime the standard for multimedia, it's deals like this one with Kodak that will help propel the company forward. Kodak, one of the world's two largest photography companies, represents a big coup for Apple in this arena.

Kodak - Apple

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