|Apple has definitely scored a major success with the QuickTIme Star Wars Episode I Trailer. Apple and LucasFilms released the latest trailer for the new Star Wars movie in QuickTIme format only and then jointly promoted the event.
Since that time Apple says that 6.4 million copies of the trailer have been downloaded. Even more importantly for Apple, some 2.2 million copies of QuickTime 3 have been downloaded. According to Apple:
The popularity of the STAR WARS: Episode I trailer has set an Internet record with over 6.4 million downloads since it first premiered on the joint Lucasfilm/Apple web site (reachable through www.starwars.com or www.apple.com) on Thursday, March 11. In the same time period, over 2.2 million copies of Apple's QuickTime, Apple?s industry-leading digital multimedia platform, were downloaded.
The Mac Observer Spin: Now this is far more important than just the fact that Apple gets 2.2 million opportunities to sell an upgrade to QuickTime 3 Pro. There are two reasons why. 2.2 million people have been exposed to Apple and the fact that they have a superior technology is the first reason, and the more important reason is that Apple has gained more leverage in the battle with Microsoft to control multimedia standards. Apple's QuickTime works very well on PCs as well as Macs and now lots more people besides readers of Mac news sites know this.
Another congratulations to Apple!