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December 27th, 1999

[2:45 PM] MACWORLD Expands Special Interest Areas For MACWORLD Expo SF
by Staff

IDG Expos, the parent company of MACWORLD Expo, has announced a total of nine Special Interest Areas for next week's MACWORLD Expo San Francisco. Special Interest Areas are special groupings of exhibits that conform to one theme or another. MACWORLD first introduced the Areas one year ago at MACWORLD San Francisco '99, and they have grown in popularity since. According to IDG:

A variety of informative and exciting special interest areas with products ranging from the latest in "movie making on the Mac" to the newest Internet tool for educators, will be among the many featured highlights of MACWORLD Expo/San Francisco, January 4-8 at the Moscone Convention Center.

Set amidst the hundreds of companies exhibiting at MACWORLD Expo, the nine special interest areas offer Mac Users a broad array of market-focused destinations with companies displaying the latest Macintosh products and technologies. Similar to the exhibit floor, the Special Interest Areas are filled with companies from across the country and around the world, many with new products being unveiled at MACWORLD Expo/San Francisco 2000.

The 9 Areas Are:

For the Consumer - "Consumer Showcase": Visitors can discover all the possibilities of their recently purchased Mac or iMac, with exhibitors displaying products for home video, home learning, home office and entertainment. Sponsored by Apple Computer, Inc., iMac Buyer's Guide and MacHome Journal.

For Musicians (Pro and Amateur) - "Music & Audio": For the first time ever a music and audio Special Interest Area will be at MACWORLD Expo, showcasing developers and manufacturers that simplify making music on the Mac. Sponsored by Apple Computer, Inc.

For the Web Guru - "Net Innovators": With the Internet quickly becoming one of the major influences in society today, Web developers and network administrators are always looking for the best new services and tools. This pavilion will showcase the latest tools and technologies to help build and support Internet portals. Sponsored by Apple Computer, Inc. and MacTech.

For the Desktop Publisher - "Extensions Workshop": Featuring live demos from the hottest companies in Desktop Publishing, this Special Interest Area presents the latest advances and technologies and offers the opportunity to purchase them at special show pricing. Sponsored by ThePowerXChange.

For Educators - "Education District": A must-see for educators and administrators, the Education District will highlight software, Internet tools and curriculum building solutions for both K-12 and higher ed. Sponsored by Apple Computer, Inc.

For the Mac Based Company - "Small Business Solutions": These exhibitors produce products to assist the Mac-based small businesses in such areas as networking, time management, data management and productivity. Sponsored by Apple Computer, Inc.

For the Engineer & Mathematician - "Sci Tech": Featuring hardware and software for the engineer or mathematician, this pavilion focuses on products that specialize in data organization and scientific needs. Sponsored by Apple Computer, Inc.

For the New Media Professional - "Digital Media Studio": Featuring QuickTime(TM) and FireWire(TM) technologies, attendees can find the latest in creating, producing, storing and editing digital media for their Mac. Sponsored by Apple Computer, Inc. and the Digital Video Professionals Association.

For the Software Developer - "Developer Central": Mac software producers can find the best tools and solutions to help produce the next generation of applications for the Mac. Developer Central highlights the products and companies that make programming a Mac easier. Sponsored by Apple Computer, Inc and MacTech.

The Special Interest Areas will be open during regular exhibit floor hours from Wednesday, January 5 through Saturday, January 8, 2000.

The Special Interest Areas will be shown the entire time of the Expo from Wednesday, JAnuary 5th, to Saturday, January 8th. You can find more information at the official MACWORLD Expo web site. The site is framed, so to find specific information on these Areas, click on the Highlights link, and scroll to the bottom of that page.

The Mac Observer Spin: We think the Special Interest Areas are very important to Mac users and Apple alike. The consumer and gaming pavilions in particular allow users to see the many products available to them. This goes beyond Expo attendees too, as these areas will get lots of media attention during the Expo, including lots of mainstream media. The more the computing world sees how much the Mac has to offer, the more customers will continue to flock to the Mac platform. This is the single most important thing that we need because it will bring developers more customers and more money. More money in the hands of developers is the only thing that will secure the Mac platform's long term viability.

MACWORLD Expo - Apple

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