July 1st, 1999
|[2:22 PM] Apple Sues iMac Rip-off Maker "Future Power"
Apple has not waited long to answer the industrial design theft by a company called Future Power. First broken by The Daily iMac, Future Power has designed a computer that is a remarkable rip-off of the iMac called E-Power. Apple's suit accuses the company of breaching their trademarks.
Future Power has said in the past that they did not feel they were stepping on Apple's toes. According to a MacWeek article late last week:
Future Power has yet to respond to the suit now that it has been filed.
The Mac Observer Spin: Uhhhh... they may not be competing directly with Apple, after all they are selling PCs which are no competition whatsoever. However, while validating Apple's approach, they are also blatantly stepping all over Apple's industrial design, trademarks, and image. While a settlement is likely, Future Power will lose this one. Good riddance.
It is interesting to see the nature of Steve Jobs' quote. While many times quotes attributed in a press release are not even seen by the executive they are attributed to, let alone actually said by them, this one might be straight from Mr. Jobs. In any event, he sounds almost like a disappointed father crestfallen by the acts of an insolent child. That could be reading more into it than there is of course, but it is not the kind of statement we would have expected to see come from Apple.