This Story Posted:
June 4th, 1999


[2:54 PM]
Asian Firms Getting The "Color Concept" More Quickly Than US Computer Firms
Thanks to Observer Dave Johnson for pointing out a story covering the Taipei, Taiwan computer show happening right now. The story covers the influence of the iMac as several companies began showing they too could Think Color. According to

Color appeared to be winning out over funky design innovation, representing the influence that Apple Computer's iMac has cast over the industry.

Color, however, was everywhere. Bridge Information is coming out with a series of 17-inch monitors for PCs in "Amethyst-Purple," "Sapphire-Blue," "Emer-Green," "Ruby-Red," and orange this July. The company has a contract to ship these to a German company in July, said Willy Wei, sales director.

Color will come to other devices as well. Fondasonic International is marketing a series of iCute color face places for tower computers. There are six colors in all. Also present at the show was Artec, which makes iMac stylized scanners, and Foxconn, which brings a splash of color to four-port hubs.

As always, we encourage you to read the article for yourselves.

The Mac Observer Spin: You have to love those colors that Bridge Information is putting out. Not "candy colored," no, these are "gem colored." Think Gems. :-) Imitation is certainly the sincerest form of flattery.

Why is it that the PC companies don't get it yet? Bridge Information is producing cool looking monitors while the American and even Asian computer firms still Think Beige. Is it that they don't want to look like they are copying? More power to them in any event. Bridge Information will probably make a killing on the monitors.

Someone other than Apple will at some point product cool looking, or at least different looking colored computers. The question is when. For those keeping score, while Apple benefits by having the only real alternative to beige, they will benefit still more when other companies admit that Apple is right in their approach by producing their own knockoffs.