This Story Posted:
May 17th, 1999

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[3:55 PM]
Apple Web Site Benefits From Star Wars Traffic, Receives More Visitors Than StarWars.com
Apple's marketing deal with Lucasfilms continues to pay off as Media Metrix announces big increase in Apple's web site traffic related to Star Wars commercials. Media Metrix is a media analyst that tracks web site traffic. According to Media Metrix:

Theforce.net, which had 97,000 average daily unique visitors during the past week, showed up in Media Metrix' Weekly Flash for the first time the week ending May 9. Apple.com, which hosts the movie trailer, had 229,000 average daily unique visitors during the past week, twice as many as the week before. (The site's three-month weekly high occurred when the movie trailer debuted, the week ending Mar. 14, when it had 271,000 average daily unique visitors.) The number of visitors to Starwars.com increased three-fold compared to the week before to 170,000 average daily unique visitors. (It too experienced the largest volume of traffic the week the Star Wars Web-based movie trailer was introduced, with 180,000 average daily unique visitors.)

On a month-to-month basis, Starwars.com had a 240 percent increase from February to March, with 2.3 million unique visitors in March. Apple.com had 3.9 million unique visitors in March, a 77 percent increase over February.

The Mac Observer Spin: Let's hold an informal poll. On a show of hands, who is surprised that Apple is getting more unique visitors than StarWars.com? Perhaps it is just our staff, but we all thought that the official Star Wars site would receive far more traffic from unique visitors than would Apple's web site.

Mind you, the number from Media Metrix is counting all traffic to Apple, and not just Star Wars related traffic to Apple. Perhaps there are more Mac users than Star Wars fans? :-)

One way or another, it is good to see Apple benefit so much from Star Wars related hype.

Apple



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