November 9th, 1999

[3:45 PM] Apple Adds 6 More Heavy Weight QuickTime TV Channels Including MTV, CNN, and Nickelodeon
by Staff

Apple has announced the addition of 6 new channels to QuickTime TV, Apple's QuickTime Streaming delivery of Internet content. The new channels include some of the biggest names in entertainment, including two properties from the Seagram's empire, MTV and Nickelodeon, as well as CNN. According to Apple:

Apple® today announced it will add six new channels from leading international news and entertainment organizations to the growing lineup of content providers on QuickTime™ TV (QTV), the Internet's highest-quality network for streaming audio and video.

New channels include (see related release), MTV, Nickelodeon, TV Land, Financial Times and The channel alone will feature content from more than 50 radio stations and five TV stations in France. The, Nickelodeon and TV Land channels are available immediately; the MTV, Financial Times and channels premiere on November 15.

"We are excited to be working with QuickTime TV," said Taran Swan, Nickelodeon Online's senior vice president. "Starting today, kids everywhere can access great Nickelodeon content through Apple's high-quality QTV network, and classic TV fans can watch clips from their favorite shows thanks to QTV's TV Land programming."

"When we decided to bring our French music and entertainment programming to an international audience, we investigated what streaming technologies were available," said Benoit Sillard,'s CEO. "After experiencing QuickTime TV, we had no doubt that the QTV network was the only choice since it alone had the power to let us create a technologically innovative, high-quality channel that could reach millions of Internet users worldwide.", Financial Times, MTV, Nickelodeon, TV Land and join the QTV network's growing lineup of leading content providers, including, BBC WORLD, Bloomberg,,,,, HBO, The Knitting Factory, NPR®, Rhino Records,, VH1, Virgin Radio, Warner Bros. Records, Inc., The Weather Channel® and WGBH Boston.

Macintosh® and Windows users can view QTV's diverse content via Apple's state-of-the-art QuickTime 4 Player, which provides one-click access to users' favorite QTV channels as well as the ability to bookmark content from anywhere on the Internet. The QuickTime Player is available as a free download from

You can access the new channels at Apple's QuickTime TV Showcase web page.

The Mac Observer Spin: This is another coup for Apple. MTV, CNN, and Nickelodeon all help add to the critical mass Apple needs to make QuickTime TV a success. The new channels also add some compelling content for viewers to watch. Congrats to Apple and the new channels!