November 23rd, 1999
[12:30 PM] Move Over Dell & Toshiba, Here Comes The iBook! Apple Claims 11% Of Portable Market by Staff Apple announced late yesterday afternoon that the company commanded a significant share of the US portable market in October. Apple claimed 11% of the US portable market ad the Blueberry iBook took the top spot. According to Apple.
You can find more information on the iBook at Apple's web site. The Mac Observer Spin: One month does not a computer empire make, but this is a darn good month's announcement indeed. The real news will come with the full 4th quarter (Apple's 1st fiscal quarter) and the holiday buying season. If Apple can claim that kind of market share for the full quarter, the iBook will definitely proclaim itself as a market force. It is also very interesting to note that despite the Girlie epithet and other insults hurled at the iBook in its short life (so far), consumers have obviously taken to the little beast. Just like the iMac before it, which was also called a failure by the PC punditocracy from the onset of its introduction, the iBook is so far showing that Steve knows best. One warning is in order though. When Apple first released the PowerBook in 1992, the first year it was a blowout product. The following year the PowerBook did not maintain that performance as the pent-up demand among existing Mac users was met during the first year. It is always possible that this will be the case for the iBook. Apple has never had a true consumer portable in its product line. It is possible that the initial success of the iBook is occurring as pent-up demand is being met. If that is the case, sales will fall off as that demand is met. The big difference between Apple then and Apple now is Steve Jobs and his executive team. It is likely that no such comparisons can be made. Our outlook is that the iBook will be an ongoing success, just as its bigger brother, the iMac, has enjoyed. What do you think? Talk back in The Mac Observer Forums. In any event, congrats to Apple! |