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November 26th, 1999

[8:30 AM] QuickTime Channel Guide Now Includes Virgin Radio and N.I.C.H.E.

GuideCast announced two new e-commerce enabled channels to its popular QuickTime channel guide. According to GuideCast:

The channel guide offers one click access to a wide variety of high quality QuickTime streaming and on-demand programming. With its online program guide viewers can see the programming lineup up to two hours in advance.

The New channels announced today are Virgin Radio and the N.I.C.H.E. channel.

Virgin Radio is the First UK Commercial Radio Station to Broadcast 24 Hours a Day Using QuickTime Internet Streaming. "QuickTime 4 provides the highest quality video and audio over the Internet," says Scott Law, QuickTime product manager for Apple UK. "For broadcasters who need to maximise the value of their content across several broadcast media, QuickTime is the only digital media architecture that allows them to create, edit and distribute audio and video in a single format." Mike Hales Managing Editor of Ginger Online said: "Virgin Radio is all about good music and great radio entertainment. Any technology that give us a better broadcast quality for less money is good for us, our advertisers and most of all our listeners."

The N.I.C.H.E channel brings interviews, videos, radio shows and many hours of programming geared to the urban scene.

"We are very excited about our new offerings," said Otamere Omoruyi, President of guideCast. "We've got an excellent lineup for the N.I.C.H.E channel including StarBlazers- a Japanese Anime series, exclusive interviews with many of today's Hip-Hop stars and QuickTime only broadcasts. When you combine these great shows with our integration of e-commerce within the QuickTime framework, we will be delivering a breakthrough media experience to our viewers around the world."

The Channel Guide is free to download from guideCast.

The Mac Observer Spin: It is fantastic to see more and more companies jumping on the QuickTime bandwagon. Streaming technology, like that used by guideCast, is going to drive QuickTime into the forefront and keep it there on both the Mac AND other platforms.


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