October 1st, 1999

[5:30 PM] Observer Reports Buying iBook At Sears (In Stock) And Receiving 10% Discount Observer Dan Mangialetto wrote to tell us about his new iBook (lucky person!). He bought it at Sears and got 10% off the price. According to Dan: I am writing you this note on my new Blueberry iBook which I just purchased at Sears on 10/1/99. They had 2 in stock and if you buy it this weekend you will get 10% off with your Sears charge card. This makes up for the $1699 price tag.....dropping it to $1530 plus whatever your tax rate happens to be. The discount does indeed make up for much of the higher price that Sears is charging. The Mac Observer Spin: Apple is taking lots of heat around the web about iBook availability. It's great to see that Sears is actually making the best of its own inventory and is offering a deal. This may be Sears' best opportunity yet to bring in Mac buyers to their stores, and even to make their new Mac buyers out of their existing customer base. The 10% discount is great, but the availability is even better. MacCentral is reporting that inventory will be limited to at least next weekend, and possible beyond, so if you want an iBook, best head to Sears. :-) Sears