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October 27th, 1999

[5:00 PM] New Mac MP3 Player/Creator Debuts With Music From Public Enemy, Ice T, Gas Giants, And Flashpoint

QDesign has released MVP 1.0 with great fanfare. MVP is the company's cross platform entry into the hot MP3 market. Accompanying the introduction, the company is offering MP3 downloads from Public Enemy, Ice T, Gas Giants, and Flashpoint. The application itself includes an MP3 player, creator, and manager. According to QDesign:

QDesign Corporation announced today the release of MVP, the Company's new digital music application for creating, playing and managing MP3 and other digital music content on both MacOS and Windows 95/98/NT platforms.

The MVP application enables users to record directly from CD to MP3 and QDesign Music formats. High quality MP3 files can be created from 64kbits to 192kbits/s. For even higher quality audio at lower data rates (less disk space), users can encode in the QDesign Music format where full-bandwidth 44.1kHz stereo audio can be produced at less than 2 percent of the original file size. With QuickTime 4 installed as the core media playback engine, MVP offers full support for play back of all popular digital audio formats (CD Audio, AIFF, WAV, and others), as well as, most digital music videos available on the Web and enhanced CDs.

"Music over the Internet is about great audio and video. It's about compelling multimedia content, user interactivity and music portability," says Richard J. Beaton, president of QDesign. "The release of MVP represents QDesign's first step towards delivering an integrated platform designed to maximize consumers' digital music experience on the multimedia desktop and digital audio devices."

In conjunction with the launch of MVP, will feature new music from Atomic Pop recording artists Public Enemy, Ice T, Gas Giants and Flashpoint for download. Consumers will be able to download both the audio and video for Public Enemy's new release, "Do You Wanna Go Our Way???"

"Atomic Pop is committed to leveraging the digital medium on behalf of our artists via new and innovative technologies," says Al Teller, Atomic Pop's founder and CEO. "MVP makes it easier for fans to create, store and playback their audio and video files."

QDesign is a member of the Recording Industry Associations (RIAA) Secure Digital Music Initiative (SDMI). In upcoming versions of MVP, QDesign will support SDMI guidelines for protecting content owners rights in managing access and distribution of content. Next generation digital music players from Texas Instruments OEMs will have the ability to play back QDesign Music files. To find out more about the QDesign Music technology, visit the QDesign web site at

The company is offering a 30 day free trial period, after which the product is priced at US$19.95. MVP is available for the Mac in addition to Win 95/98/NT. The company has a separate site set up for MVP, where you can find more information and download links.

QDesign -

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