Tim Cook made interesting comments during the Q1 2019 earnings report. He talked about Apple’s role in the breakdown of the traditional cable bundle.
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TV Services
Apple is making strides in the streaming video service. The company’s video platform is rumored to launch in April, and AirPlay 2 has been expanded to third-party TVs, which Mr. Cook said will improve the experience for Apple customers:
We’re going to participate in that in a variety of ways. One of those is through Apple TV, you’re well familiar with that product. The second way is AirPlay 2, which we have support on a number of third-party TVs. We’re excited about that, it makes the experience in the living room even better.
Another area of interest for Apple is selling video subscriptions to third-party services through the TV app. This will surely disrupt the already-dying cable television market.