Google Finds a Workaround for Apple’s Intelligent Tracking Prevention

Google has found a workaround for Apple’s Intelligent Tracking Prevention (ITP), a feature set to launch later this year in Safari. According to SearchEngineLand, Google is deploying a change in its AdWords service that obeys Apple’s rules, while still allowing online advertisers to track conversion rates. Changes to AdWords and Apple’s ITP ITP’s main purpose … Continue reading Google Finds a Workaround for Apple’s Intelligent Tracking Prevention