Amazon is in exclusive talks to buy Wondery, The Wall Street Journal reported Wednesday. Previously, it had been thought that Apple might purchase the podcast-maker. (As discussed with Tom Merritt on episode two of Media+.)
Amazon Could Add Wondery to Growing Audio Arsenal
The talks reportedly value Wondery at $300 million, an increase from $100 million since its last funding round in June 2019. If the deal were to be completed, it would add podcasts to Amazon’s expanding audio arsenal, alongside podcast-app Stitcher and audiobooks service Audible. Furthermore, Amazon Music started providing podcasts in September. All this, alongside its Alexa-enabled speakers, means expanding the amount of content the company produces would make sense.