Reports indicate that Meta is facing a newly proposed class action lawsuit that accuses the company of tracking and collecting the personal date of iPhone users.
This tracking is despite features and policies made by Apple which are a measure to stop this type of tracking.
Lawsuit Filed Against Meta Over Tracking iPhone Users with In-App Browser
Back in August, it was shown that both Facebook and Instagram apps allow Meta to track all of a user’s key taps, keyboard inputs and more while using the in-app browser. For example, when a user clicks a link on Instagram, Meta is able to monitor the user’s interactions, text selections and even text inputs, such as passwords and private credit card details within that particular website.
In a report from Bloomberg Law, the new lawsuit saw filing on Wednesday in a San Francisco federal court. The new lawsuit accuses Meta of this violation. The newly proposed class action lawsuit accuses Meta of violating Apple’s ATT framework as well as state and federal laws by collecting user data without user consent within Facebook and Instagram apps.
Meta has issued the following statement:
These allegations are without merit and we will defend ourselves vigorously. We have designed our in-app browser to respect users’ privacy choices, including how data may be used for ads.
Additionally, the lawsuit accuses Meta of using the in-app browser on Facebook and Instagram as a means to circumvent the rules enforced by Apple to prevent unwanted tracking of users.
According to Bloomberg Law, the lawsuit states that, “This allows Meta to intercept, monitor, and record its users’ interactions and communications with third parties, providing data to Meta that it aggregates, analyzes, and uses to boost its advertising revenue”.
Apple originally introduced App Tracking Transparency within iOS 14.5, since then, Meta has been one of the largest opposition against the feature. In addition to taking out a full page advertisement against the feature, Meta also blamed ATT for a recent hiring freeze.
According to sources, ATT is likely to cost Meta $10 billion in revenue this year alone.