Twitter has been delving deeper and deeper into e-commerce. Its latest initiative is livestream shopping, and it’s partnered up with a huge retailer for its first test of the platform. During the weekend after Thanksgiving 2021, you’ll be able to take part in a livestream shopping trip through Walmart’s Cyber Deals offers.
An Additional Investment in Live Shopping Events
Over the past 12 months, Walmart has been testing various live shopping events. The retailer has invested in the new form of shopping through TikTok and YouTube, and now it’s ready to work with Twitter. This will be Twitter’s first-ever shoppable livestream.
Beginning at 7pm EST on Nov. 28, 2021, the live broadcast will feature post-Thanksgiving Cyber Deals exclusive to the event. Jason Derulo, musician-turned-creator, will host the livestream. He’ll also be bringing in special guests, Walmart says. The 30-minute variety show will showcase deals in electronics, home goods, apparel, seasonal decor, and more.
Viewing the Livestream Shopping Event
Walmart customers will be able to shop the event from Twitter and other platforms. The stream will be simulcast on Walmart.com/live as well as the retailer’s Facebook, Instagram, TikTok, and YouTube accounts.
Walmart’s first livestream shopping trip came in December 2020 on TikTok. The trial turned out to be a huge success, generating 7X more views than expected. The event also helped Walmart grow its follower base on the social media platform by 25%. Since then, the retailer has hosted more than 15 other livestream shopping tests.
Twitter says the Walmart Cyber Deals livestream will be the first test of its new platform. Live Shopping on Twitter has just been unveiled to the public, adding to the social media platform’s existing shopping products and livestream capabilities.
While watching a Live Shopping stream on Twitter, people can take several actions that make the shopping experience on Twitter seamless, such as:
Check out the Shoppable Banner and Shop Tab on the Live event’s page.
Toggle back and forth between the Latest Tab and the Shop Tab throughout the livestream, allowing them to be a part of the conversation as they check out products.
Continue to watch the livestream on the merchant’s website within an in-app browser, so they don’t miss a thing while making a purchase.