Brokerage Upgrades Apple, Cites Strong School Sales & Retail Stores [Updated]

by , 4:30 PM EDT, April 26th, 2001

CNBC is reporting that A.G. Edwards, a Wall Street brokerage firm, has upgraded Apple this afternoon. According to CNBC, the company cited strong new product offerings, strong education sales, and new lifestyle Apple branded retail stores that Apple will be opening. A.G. Edwards also says that Apple has put its problems firmly behind them. The firm has placed Apple's target stock price at US$35.

Update: A.G. Edwards is officially maintaining it's Buy rating on Apple, based on the above reasons.

For other stories regarding Apple's stock activity, visit our updated Apple Stock Watch Special Report. You can also check out our Apple Financial Boards, a new moderated forum for Apple Investors and people who are interested in Apple's financial dealings.

The Mac Observer Spin:

We find this to be very interesting. For one thing, this is the first indication we have gotten that Apple is seeing better education sales in relation to their recent efforts. Again, we are shy on details as of this writing, but this is very significant. Apple's education market is where the company took the biggest hit in their 4th fiscal quarter (ending in September), and it is one area where the company has been striving to gets its house in order. Should A.G. Edwards' information prove to be correct, it would appear that Apple is doing just that.

The firm's mention of Apple's retail stores is the highest profile mention of what the Mac Web community has been talking about for more than a year. If there were any lingering doubters, cast aside those doubts. An Apple Store is coming to an expensive mall near you.

Lastly, US$35 is the highest target price for Apple that we have seen. That's a very aggressive target. Note too that this upgrade for Apple is among the first in the entire PC industry. Go Apple. Apple was the first company to be hit with the slowdown, and, more importantly, they were the first company to deal with the slowdown. They were also among the only PC manufacturers to not lay off employees. CFO Fred Anderson specifically said they would not mortgage their future by laying off their brain trust. They were also the first PC company to show they had not only weathered the storm but were improving during the March quarter. It's great to see a Wall Street firm recognize all this.