The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Analyst: Google Working with Apple In Phone Market

Analyst: Google Working with Apple In Phone Market

by , 12:40 PM EDT, March 22nd, 2007

Despite talk that Google is developing its own mobile phone, Piper Jaffray analyst Gene Munster feels that the search giant is working with Apple, not against it, in the mobile phone space. Speculation that Google hired several employees away from Sidekick to work on a mobile phone may also be misguided.

"We spoke with one person with knowledge of the situation, and believe the SideKick hires were 5 to 10 people, with a focus on software," Mr. Munster said. "We believe Google is building mobile applications for search and location that will work with the iPhone, and other mobile phones."

If so, that could indicate Apple is working directly with Google to bring additional applications to the iPhone. Although the iPhone won't be released until June, Apple CEO Steve Jobs stated in January that the two companies had collaborated to bring Google technology to the combination iPod/smart phone.

Interest in Apple's iPhone goes beyond Google, too. Advertisers meeting at the Online Media, Marketing and Advertising Expo are excited about the potential the iPhone brings to the advertising market.

He commented "We were surprised at the OMMA conference how important the iPhone is viewed by advertisers. Advertisers at OMMA believe the iPhone marks a fundamental change in targeting the 'third screen,' that is advertising to the mobile word."

Mr. Munster is maintaining his "Outperform" rating and US$124 target price for Apple stock. Apple is currently trading at $93.84, down 0.0. (0.03%).


If you are interested in Apple's stock, join our forum members in the Apple Finance Boards, a moderated forum for Apple Investors and people who are interested in Apple's financial dealings. For other stories regarding Apple's stock activity, visit our updated Apple Stock Watch Special Report.

Digg!

Recent TMO Headlines - Updated May 26th

Fri, 9:15 PM
Get Free Bitcoins from 42 Faucets That Pay
Fri, 5:25 PM
Mac Hardware at WWDC, AppKit vs. UIKit, Next-Gen Wi-Fi, with John Kheit - ACM 513
Fri, 4:03 PM
The Commercial Robot Business Forges Ahead Without Apple
Fri, 3:59 PM
SCOUT Wireless 5,000mAh Portable Charger: $34 with Coupon Code
Fri, 2:47 PM
Apple Setup Calls, Cricut Escapades – TMO Daily Observations 2019-05-24
Fri, 1:44 PM
Cricut Smart Cutting Machines Are COOL!
Fri, 1:01 PM
iOS 12.3.1 Out to Fix VoLTE and iMessage Bugs
Fri, 12:55 PM
GameClub: A Direct Challenger to Apple Arcade on iOS
Fri, 12:35 PM
News+: Personalize Siri and Search
Fri, 12:27 PM
Orange Is The New Black Final Season Trailer
Fri, 11:56 AM
Google Duo Introduces Group Calling For up to 8 People
Fri, 11:37 AM
2019 MacBook Pro Teardown From iFixit Examines Tweaked Keyboard
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!